Digital Affiliate Channel Manager

Description

Perch Energy is a mission-driven company focused on expanding access to clean and affordable energy through community solar. Community solar removes traditional barriers to participation in the renewable energy economy — making clean energy more accessible, affordable, and equitable. We operate across multiple states, bringing community solar to the communities and individuals who can benefit most from a more inclusive energy system. 

Role Overview 

The Digital Affiliate Channel Manager is responsible for managing and growing Perch Energy’s digital affiliate acquisition channel. This role will own affiliate partner relationships, campaign execution, channel performance, and ongoing optimization. The ideal candidate is commercially minded, highly organized, data-driven, and experienced in managing digital partnerships that generate measurable customer acquisition results. The Digital Affiliate Channel Manager will work closely with Sales, Marketing, Operations, Analytics, Product, and technical teams to ensure affiliate programs are effectively launched, integrated, measured, and optimized across Perch Energy’s active markets. 

Key Responsibilities 

Digital Affiliate Partner Management 

• Manage day-to-day relationships with existing digital affiliate partners. 
• Serve as the primary point of contact for affiliate partners, ensuring clear communication around available markets, offers, campaign priorities, and performance expectations. 
• Identify, recruit, evaluate, and onboard new affiliate partners. 
• Develop strong, productive relationships with partners to increase qualified subscriber acquisition. 
• Coordinate partner launches, market expansions, and changes to available offers. 
• Ensure partners follow Perch Energy sales, marketing, compliance, and customer experience requirements. 
• Support commercial discussions related to partner compensation, campaign structure, performance expectations, and growth opportunities. 

Channel Growth & Performance 

• Own performance of the Digital Affiliate channel against subscriber acquisition, conversion, cost, and quality targets. 
• Monitor partner performance and identify opportunities to improve volume, conversion, CAC, and overall channel effectiveness. 
• Develop partner scorecards and conduct regular performance reviews. 
• Identify underperforming partners or campaigns and implement corrective actions. 
• Recommend shifts in partner mix, campaign focus, offers, and acquisition strategy based on performance. 
• Identify opportunities to expand successful partners into additional markets, products, and customer segments. 

Campaign Management & Optimization 

• Coordinate digital affiliate campaigns across available markets and products. 
• Support development and optimization of landing pages, email campaigns, in-app promotions, digital advertising, and other affiliate-driven customer acquisition programs. 
• Work with internal teams and partners to test messaging, offers, creative, calls-to-action, and conversion funnels. 
• Drive ongoing A/B testing and campaign optimization. 
• Ensure affiliate campaigns accurately reflect current program availability, savings offers, eligibility requirements, and customer messaging. 
• Partner with internal stakeholders to improve the customer journey from initial partner engagement through enrollment. 

Technical Integrations & Affiliate Operations 

• Coordinate with internal technical teams and external partners on affiliate integrations, tracking, lead delivery, and enrollment workflows. 
• Support implementation and ongoing management of API-based or other system integrations with affiliate partners. 
• Help troubleshoot tracking issues, data discrepancies, failed integrations, attribution issues, and partner reporting problems. 
• Ensure affiliate tracking, source attribution, campaign IDs, and partner data are captured accurately. 
• Work cross-functionally to identify opportunities to automate manual partner processes and improve data exchange. 

Reporting & Business Insights 

• Track key Digital Affiliate KPIs, including: 
• Subscriber acquisition 
• Lead and enrollment volume 
• Conversion rates 
• Customer acquisition cost 
• Partner productivity 
• Customer quality and retention 
• Market performance 
• Campaign performance 
• Partner with Analytics and Business Intelligence resources to ensure accurate channel reporting. 
• Translate channel performance into clear recommendations and next actions. 
• Provide regular updates on results, risks, opportunities, and expected future performance. 
• Use data to identify meaningful changes in partner or campaign performance and recommend corrective actions. 

Cross-Functional Collaboration 

• Work closely with Sales and Operations to align affiliate acquisition efforts with available project capacity and market priorities. 
• Coordinate with Analytics to evaluate channel and partner performance. 
• Partner with Marketing and Product teams on campaign execution and customer experience improvements. 
• Collaborate with technical and engineering resources on integrations, tracking, and system enhancements. 
• Communicate upcoming capacity needs, market changes, and channel opportunities to internal stakeholders. 
• Support development of new affiliate programs, partner models, and acquisition strategies. 

Requirements

Skills & Qualifications 

• 4+ years of experience in digital affiliate marketing, performance marketing, channel partnerships, customer acquisition, or a related field. 
• Demonstrated experience managing affiliate or digital acquisition partners. 
• Strong understanding of digital customer acquisition funnels and performance metrics. 
• Experience managing campaigns against CAC, conversion, volume, revenue, or customer quality targets. 
• Strong commercial and relationship-management skills. 
• Comfortable using data to identify problems, evaluate performance, and make recommendations. 
• Experience working with affiliate platforms such as ShareASale, Impact, CJ Affiliate, Partnerize, or similar platforms preferred. 
• Technical familiarity with APIs, system integrations, affiliate tracking, attribution, and data flows is a plus. 
• Experience working with technical teams to implement or troubleshoot partner integrations, tracking issues, data discrepancies, or API-based lead and enrollment flows is preferred. 
• Ability to communicate effectively with both commercial and technical stakeholders. 
• Strong organizational and project-management skills. 
• Excellent written and verbal communication skills. 
• Ability to work effectively across Sales, Marketing, Operations, Analytics, Product, and technical teams. 
• Proficiency with Excel, CRM systems, affiliate platforms, and digital reporting tools. 
• Bachelor’s degree preferred. 

Success in this role means: 

• Existing affiliate partners are actively managed and growing. 
• New high-quality partners are consistently identified, onboarded, and launched. 
• Affiliate acquisition volume grows while maintaining disciplined customer acquisition costs. 
• Partner performance is clearly measured and actively managed. 
• Campaigns are continuously tested and optimized. 
• Partner integrations and tracking are reliable and scalable. 
• Issues with attribution, lead delivery, or enrollment flows are identified and resolved quickly. 
• Internal teams have clear visibility into channel performance and expected volume. 
• Digital Affiliate becomes a predictable, scalable, and efficient subscriber acquisition channel for Perch Energy. 

What It Means to Be a Percher 

Being a Percher means wanting to make a real impact. It means caring about the planet and the people on it—and helping build solutions that create a more inclusive energy future. It means staying agile, taking smart risks, and working collaboratively toward meaningful goals. 

Benefits that help you live your best life.Perch looks out for our employees by offering full-time benefits designed to support your life inside and outside of work:

• A remote-first culture – work where you’re most productive and comfortable
• Flexible paid time off – take time to recharge when you need it, no explanations required
• 13 company holidays and Summer Fridays – built-in long weekends and early logoffs to soak up the sunshine
• 12 weeks of paid parental leave – time to focus on your growing family without missing a beat
• 80–95% company-paid medical, dental, and vision coverage – we've got you (and your loved ones) covered

Perch is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to creating a diverse and inclusive workplace and will do so by actively seeking to hire and promote diverse individuals throughout the company. Providing equal employment opportunities to all employees and applicants for employment is critical to our identity and we do not discriminate on the basis of race, color, religion, religious creed, national origin, ancestry, sex, age, handicap (disability), sexual orientation, gender identity/ or expression, genetics, veteran status, marital status, pregnancy or pregnancy-related condition, military status or obligation, or other protected status, in accordance with applicable federal, state and local laws.