Job Location

BOSTON GO & TECH CENTER

Job Description

The Digital Media Buyer is responsible for planning, activating, optimizing, and measuring digital media campaigns that drive business growth, brand equity, and sales performance. This role combines media expertise, data-driven decision making, and strong operational execution to ensure P&G brands reach the right consumers with the right message at the right time.

The ideal candidate is passionate about digital media, skilled in campaign management and analytics, and thrives in a fast-paced environment where continuous optimization and business impact are essential.

Key Responsibilities

Campaign Activation & Execution

· Execute digital media campaigns across multiple channels.

· Build, launch, QA, and monitor campaigns to ensure flawless execution.

· Manage campaign trafficking, tagging, audience targeting, and creative deployment.

· Maintain platform best practices and operational excellence throughout campaign lifecycles.

Media Buying & Optimization

· Purchase and manage media inventory across key digital platforms and publisher networks.

· Monitor campaign pacing, delivery, and performance against established KPIs.

· Continuously optimize bids, audiences, placements, frequency, budgets, and creative performance.

· Recommend changes that improve efficiency, effectiveness, and return on investment.

Audience & Data Strategy

· Activate first-party, retailer, behavioral, contextual, and platform audiences.

· Leverage consumer and shopper data to improve targeting precision and campaign performance.

· Collaborate with analytics and measurement teams to identify growth opportunities and insights.

Retail Media Excellence

· Execute search and display campaigns across retailer media networks including Amazon, Walmart, Target, and other key partners.

· Support digital shelf growth objectives by increasing visibility, traffic, conversion, and share.

· Coordinate with brand, customer, and eCommerce teams to align media investments with retailer priorities.

Performance Measurement

· Analyze campaign performance and communicate actionable insights.

· Deliver post-campaign reporting and optimization recommendations.

· Track key metrics such as ROAS, CPC, conversions, reach, frequency, engagement, and sales impact.

· Support testing and learning initiatives that improve future media investments.

Partnership & Collaboration

· Work closely with Brand, Analytics, eCommerce, Creative, Agencies, and Media Operations teams.

· Support strategic planning by providing platform expertise, marketplace intelligence, and performance insights.

· Build strong relationships with platform representatives and media partners to identify innovation opportunities.

Job Qualifications

Required

· Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.

· Strong analytical and quantitative skills.

· Exceptional attention to detail and project management capabilities.

Preferred

· Experience with Amazon DSP, The Trade Desk, Google Ads, DV360, Meta, TikTok, Walmart Connect, or other retail media platforms.

· Knowledge of audience targeting, attribution, measurement, and digital marketing technologies.

· Familiarity with eCommerce and retail media ecosystems.

· Experience working with large-scale consumer brands.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000148158

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year

Learn more about this Employer on their Career Site

Digital Media Trader, Retail Search