Sr. Marketing Analyst

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

Reporting to the Director, Marketing Analytics & Data Science, the Senior Marketing Analyst is responsible for supporting marketing strategy and business decision-making through data analysis, performance measurement, experimentation, and reporting.

This role partners with Marketing, Finance, Operations, and Technology to evaluate marketing performance, measure campaign effectiveness, and deliver actionable insights that drive member growth, engagement, and marketing effectiveness.

The Senior Marketing Analyst will analyze marketing and member performance, develop insights that drive strategic marketing decisions, build/support dashboards and KPI reporting, design and support experimentation and measurement initiatives, and provide senior leaders with clear insights through skilled data-driven story telling.

The ideal candidate combines strong analytical capabilities, marketing business acumen, intellectual curiosity, and a passion for translating complex data into compelling, actionable insights and strategies.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Marketing Analytics & Performance Measurement

• Analyzes marketing performance across acquisition, retention, digital channels, campaigns, and member engagement initiatives.
• Drives measurement of marketing initiatives through KPI development, reporting, trend analysis, and performance insights.
• Develops analytical recommendations that identify opportunities to improve marketing effectiveness and business outcomes.
• Supports testing and measurement initiatives including campaign analysis, segmentation, and performance evaluations.
• Develops and maintains dashboards, scorecards, KPI reporting, and analytical tools that provide visibility into marketing performance.
• Monitors key performance indicators, identify trends, and communicate insights to business stakeholders.
• Ensures data accuracy, consistency, and integrity across reporting and analysis.

Cross-Functional Partnership

• Co-owns the design, development, and execution of marketing insights and measurement strategy with Marketing Team counterparts
• Partners with Strategy, Finance, Operations, and Technology teams to support business initiatives through data analysis.
• Translates analytical findings into clear, actionable recommendations for technical and non-technical audiences.
• Supports ad hoc analyses and business requests related to marketing performance, member growth, and strategic initiatives.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• 3+ years of experience in marketing analytics, customer analytics, digital analytics, business intelligence, marketing science, or a related analytical discipline.
• Demonstrated experience partnering with Marketing and business leaders to deliver analytics, reporting, and actionable recommendations that influence strategic and operational decisions.
• Experience analyzing marketing performance across acquisition, retention, digital marketing, CRM, lifecycle marketing, campaign effectiveness, and customer engagement.
• Strong understanding of marketing measurement methodologies, including attribution, A/B testing, incrementality, customer segmentation, and marketing ROI.
• Experience developing executive dashboards, KPI scorecards, reporting solutions, and self-service analytics that improve visibility into business performance.
• Strong analytical skills with the ability to synthesize large, complex datasets into clear business insights and recommendations.
• Proficiency with SQL and business intelligence tools such as Power BI, Tableau, Looker, or similar reporting platforms.
• Experience working with modern analytics and marketing platforms such as Snowflake, Google Analytics 4, Adobe Analytics, CRM platforms, or similar technologies.
• Excellent problem-solving skills with the ability to identify trends, evaluate business performance, and recommend data-driven solutions.
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and written and oral communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Dedicated learner with a natural curiosity for consistent growth
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

The salary for MA-based and NH-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate’s professional experience, qualifications and internal equity.

Annual Base Salary Range: $110,000-$135,000

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

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