Director, Graphic Design

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

 The Director, Graphic Design leads the company's overall graphic design vision and execution across packaging, brand identity, e-commerce, digital, retail, and other consumer-facing channels GR. This role ensures a consistent, compelling, and differentiated visual expression of the company's brands while partnering closely with Marketing, Brand, Sales, E-commerce, Innovation, and other cross-functional teams.

This position will lead internal and external creative resources, establish design standards and processes, and ensure high-quality creative execution that supports brand growth and business objectives.

Key Responsibilities:

Brand & Creative Strategy

• Own the overall design vision and creative direction for the company and its portfolio of brands.

• Translate brand positioning, consumer insights, and business objectives into compelling visual strategies.

• Establish and evolve brand identities, visual languages, design principles, and creative standards.

• Develop a clear creative vision that differentiates the company and brands within a competitive food CPG marketplace.

• Serve as the senior design authority and champion design excellence across the organization.

• Partner with Marketing and Brand leadership to develop annual and long-term creative priorities.

Packaging Design

• Lead the end-to-end packaging design strategy and creative development process across new products, renovations, line extensions, and portfolio updates.

• Establish packaging architecture and design systems that create consistency while allowing individual products and brands to stand out.

• Partner with Innovation, R&D, Marketing, Sales, and TOR to ensure packaging designs are both creatively compelling and commercially viable.

• Oversee design development from initial concepts through final artwork, production, and commercialization.

• Ensure packaging effectively communicates brand equities, product benefits, claims, hierarchy, and shelf impact.

• Collaborate with printers, packaging suppliers, agencies, photographers, illustrators, and other creative partners.

E-Commerce & Digital Experience

• Own the design vision for the company's e-commerce and digital consumer experiences.

• Lead the visual design of websites, e-commerce platforms, product detail pages, digital campaigns, and other consumer-facing experiences.

• Ensure digital experiences are consistent with brand identity while optimized for consumer engagement and conversion.

• Partner with E-commerce, Digital Marketing, Technology, and external agencies to establish effective design systems and user experiences.

• Develop guidelines for digital photography, product imagery, icons, graphics, typography, and other digital assets.

• Ensure brand consistency across owned digital channels and key retail/e-commerce platforms.

Creative Direction & Content

• Provide creative direction for photography, video, illustration, typography, and other visual content.

• Lead art direction for product photography, lifestyle photography, campaign development, and digital content.

• Build and maintain a high-quality library of brand and product assets.

• Establish visual standards for social media, advertising, retail, presentations, and other marketing communications.

• Partner with internal marketing teams and external creative agencies to bring campaigns and brand stories to life.

Retail & Commercial Design

• Ensure the brand experience translates effectively from packaging to retail environments and shopper touchpoints.

• Oversee design for point-of-sale materials, displays, trade marketing, sales presentations, and other commercial applications.

• Partner with Sales and Customer Marketing to create compelling, on-brand retail experiences.

• Ensure designs work effectively across multiple retailers, channels, formats, and consumer environments.

Design Systems & Governance

• Establish and maintain comprehensive brand and design guidelines.

• Develop scalable design systems that enable consistency across brands, channels, and teams.

• Create efficient workflows, briefing processes, approval processes, and creative standards.

• Ensure appropriate version control and management of design assets.

• Establish quality-control standards for all consumer-facing creative work.

• Identify opportunities to improve the organization's design capabilities, tools, processes, and ways of working.

Leadership & Team Development

• Lead, develop, and inspire internal design talent and/or creative resources.

• Determine the appropriate balance of internal capabilities, freelancers, agencies, and specialized creative partners.

• Build a culture of creativity, collaboration, accountability, and continuous improvement.

• Provide clear creative direction and constructive feedback to designers and agency partners.

• Recruit and develop high-performing design talent as the organization grows.

• Manage creative budgets and external agency relationships.

Cross-Functional Leadership

• Partner closely with Brand Marketing, Innovation, Product Development, Sales, E-commerce, Operations, and Executive Leadership.

• Translate business objectives into clear creative briefs and actionable design strategies.

• Influence stakeholders and build alignment around design decisions.

• Educate cross-functional partners on the role of design in building brand equity and driving commercial performance.

• Balance creative ambition with business objectives, timelines, budgets, technical requirements, and production realities.

Requirements:

• BA in Graphic Design, Visual Communication, Art, or a related field preferred.

• 15+ years of progressive design experience, with significant experience leading brand and/or consumer design.

• Experience in food, CPG, retail, consumer products, or a similarly consumer-driven industry strongly preferred.

• Demonstrated experience leading packaging design and brand identity development.

• Experience designing across multiple consumer touchpoints, including digital and e-commerce.

• Experience managing internal designers, agencies, freelancers, and other creative partners.

• Strong portfolio demonstrating excellence in brand identity, packaging, digital, and integrated consumer experiences.

• Strong understanding of typography, layout, color, photography, illustration, production, and digital design principles.

• Ability to operate strategically while maintaining a high level of creative and design judgment.

• Strong understanding of current design, consumer, retail, and digital trends.

The base salary for this position is between $145,000.00 and $175,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.