Sr Manager, Shopper Marketing

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

Samyang America is seeking a commercially driven Senior Manager of Shopper Marketing to lead retailer-specific marketing strategies and drive velocity, sell-out, and in-market performance across key retail channels. This role connects Brand Strategy with Retail Execution.

Key Responsibilities:

• Develop and lead customer / channel-specific marketing strategies aligned with brand objectives and retailer priorities

• Drive initiatives to improve velocity, sell-out, conversion, distribution, and market share across key retail accounts

• Lead the planning and execution of promotions, displays, POSM, and in-store visibility programs to enhance shopper engagement

• Build and execute comprehensive AMPPS strategies (Assortment, Merchandising, Pricing, Promotions, Shelf / Space) to optimize retail performance

• Partner closely with Sales on Joint Business Planning (JBP), supporting growth-driving initiatives and retailer negotiations

• Identify retailer-specific growth opportunities, risks, and competitive threats, and develop proactive action plans

• Monitor, analyze, and report retail KPIs, promotional effectiveness, and ROI to guide decision-making

• Lead retailer activation calendars, ensuring alignment with brand campaigns, seasonal priorities, and commercialization timelines

• Ensure brand campaigns and communication platforms translate into shopper-centric retail executions

• Collaborate on retail media, digital commerce, and eCommerce initiatives (e.g., Walmart Connect, Retail Media Networks)

• Support PDP and digital shelf optimization to improve online conversion, content effectiveness, and visibility

• Act as a key liaison between HQ, Brand Team, and Sales, ensuring cross-functional alignment on retail initiatives

• Translate market trends, retailer dynamics, competitive intelligence, and shopper insights into actionable HQ implications

• Provide structured performance updates, post-promotion analysis, and business reviews to internal and HQ stakeholders

• Continuously evaluate and recommend improvements to trade investment, activation effectiveness, and shopper engagement strategies

Requirements:

• 11-15+ years of experience in Brand / Marketing Management

• Strong FMCG / CPG industry experience

• Proven experience managing major U.S. retail accounts (Walmart, Target, Kroger)

• Direct retailer-facing experience or retailer-side marketing / merchandising experience

• Demonstrated expertise in omnichannel retail execution (online & offline)

• Strong understanding of retail KPIs (velocity, sell-out, ROI)

• Strong commercial and analytical capabilities

• Proven experience working within cross-functional & HQ matrix structures

The base salary for this position is between $130,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.