Analyst, SE Marketing

Overall Job Summary

This role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.

Essential Duties and Responsibilities (Min 5%)

• Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.
• Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.
• Support onboarding of future performance channels in social media (i.e.TikTok)
• Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms.
• Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives.
• Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing.
• Complete media stretch projects and other tasks as assigned.
   

Required Qualifications

Experience: 2-3 years of paid media experience (Google, paid social, and/or programmatic media) preferred on a marketing team or agency.

Education:  Bachelor’s degree.  Any suitable combination of education and experience will be considered.

Professional Certifications: None
 

Preferred knowledge, skills or abilities

• Strong organizational and project management skills.
• Proficiency in Google Ads and other digital marketing tools preferred.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong Excel knowledge
   

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.