Brand Creative Copy Manager

JOB TITLE: Brand Creative Content Writer

DEPARTMENT: External Relations

REPORTING TO: Brand Creative Director

STATUS: Salary/Exempt

HOURS: Full-time; 40 hours/week

LOCATION: Brooklyn Park, MN / Hybrid

Important Application Requirement: As part of your application, please upload a portfolio, writing samples, or links to examples of your copywriting work in the Attachments/Documents section before reaching the application questions. This information is required for consideration and allows us to evaluate your writing experience and style. Please ensure all links are active and accessible.

POSITION SUMMARY

Join Second Harvest Heartland as a Brand Creative Marketing Copy Manager. This position is responsible for leading high-impact copywriting to advance the organization’s strategic priorities and marketing objectives across audiences and channels. This position is part of the Creative team within the External Relations department and works closely alongside the Marketing and Communications teams. The Brand Creative Marketing Copy Manager will lead strategic creative ideation; own creation of compelling, successful, brand-aligned campaigns; and provide writing and editing support for ads & supporter marketing, special projects and initiatives, and program work. The person in this position must demonstrate excellent writing and persuasion skills, big-picture thinking ability, and strong interpersonal communication skills. They must be able to take complex topics and simplify them with clarity and brevity, with appreciation for audience reception and action. They will have a passion for mission-driven work, a desire to educate and shift opinions around hunger, and a sensitive ear for what resonates with donor, volunteer, advocate, and food insecure audiences.

DUTIES AND RESPONSIBILITIES

This list is not intended to be inclusive of all duties and responsibilities. As SHH grows and the community needs change, employees should expect that new and different tasks, temporary and on-going, will be part of one’s daily work.   

• Serve as a creator and monitor of our organization’s voice. Share ownership of our Editorial & Storytelling Style Guide and ensure adherence
• Own writing copy for ad campaigns in partnership with the SHH marketing team to support our program work
• Translate broad strategic goals, campaign-level objectives, and messaging priorities into strong, brand-aligned writing tailored to purpose
• Support senior leaders and their teams (Development, Volunteer Engagement, Public Affairs, Neighbor Services, Food Bank Operations, etc.) in crafting program and campaign message strategy and executional elements
• Write, produce, and edit marketing and communications materials for digital and print to be used both internally and externally
• Lead content strategy ideation for complex, cross-channel initiatives, partnering with Creative, Marketing, Communications, Development, Public Affairs, and program teams
• Write effectively and adapt messages to a variety of channels and tactics, including social media, email, OOH campaigns, PowerPoint and video script development
• Prepare and present content strategy recommendations, creative rationale, and messaging options to stakeholders and senior leaders
• Advise the organization on content best practices and serve as a strategic subject matter expert to internal teams, helping shape and support External Relations recommendations, and improve the quality and consistency of audience-facing communications

 VALUES  

• We Deliver: We use our head and heart to make decisions, we make the best use of donor dollars, and we achieve results safely and reliably.
• We Lead with Our Hearts: We keep our neighbors, partners, and teams at the center of our work. We seek to understand and anticipate their needs.
• We are all in this Together: We collaborate, internally and externally. We communicate openly, seeking feedback and sharing knowledge.
• We Innovate: We seek out bold new ideas, we embrace change, and we commit to continuous improvement for ourselves and our work.
• We Believe our Differences Make us Stronger: We value inclusion and embrace the variety of backgrounds that make up our team and our community. Our different experiences and perspectives empower us to fulfill our mission

ESSENTIAL QUALIFICATIONS

• All relevant experience including work, education, transferable skills, and military experience will be considered
• 6-10 years of progressive experience. Experience leading strategic creative work or integrated campaign messaging preferred
• Demonstrated exceptional writing skills, editorial judgment, and ability to synthesize information from multiple sources and stakeholders
• Ability to work across team boundaries to gather information, influence direction, resolve ambiguity and keep projects moving
• Self-directed and able to exercise sound judgment when balancing timelines, stakeholder needs, brand standards, and organizational priorities
• Comfortable with ambiguous situations or goals, with the ability to define the problem, organize a plan, align stakeholders and implement a solution
• Demonstrated effective communications skills including content presentation skills
• Experience writing and editing for web & social media, and familiarity with the role these play in building community support and raising funds for a non-profit 
• Demonstrated skills in developing, executing and evaluating successful integrated and multichannel content strategies
• Demonstrated experience working within the creative process and how to manage content development from an idea to a result
• Alignment with our values and deep interest in mission-driven work
• Demonstrated familiarity with Microsoft Office, Office 365, and the ability to learn other computer software programs
• Ability to work with flexibility, efficiency, and enthusiasm, both individually and as part of a team in a fast-paced, high-demand environment
• Demonstrated ability to plan, manage and follow through on multiple daily tasks and projects
• Strong editing skills and familiarity with AP stylebook
• Experience in plain-language and accessible writing a plus
• Fluency in English and another language(s) commonly spoken in Minnesota a plus

Second Harvest Heartland is an equal employment opportunity employer.