SUMMARY:
The National Account Executive’s primary responsibility is to drive revenue growth through various sales and business development activities. This multifaceted role involves cultivating sales leads, creating compelling campaign proposals, negotiating contracts, and ensuring client satisfaction. Additionally, the National Account Executive will focus on expanding existing client relationships and identifying opportunities for campaign expansion in both current and new markets. Administrative tasks such as contract management and execution are also part of the duties
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following. Other duties may be assigned.
Sales/Business Development
- Developing Sales Leads Toward Closing:
- Daily prospecting to drive new client meetings and revenue.
- Leveraging AI to gain a deep understanding of market trends, client behavior and competitors, to make informed business decisions.
- Creating campaign proposals and any additional supporting materials.
- Meeting with prospective clients, negotiating, and following up until closing.
- Using AI-powered tools to streamline processes like lead generation, sales forecasting, and CRM.
- Growing Current Clients
- Seeking campaign expansion opportunities to add more trucks in existing and new markets.
- Navigating larger parent companies to bring on more brands within their portfolio.
- Administration of Client Contracts:
- Creating contracts, following up with signers until execution.
- Uploading signed contracts to the shared folder and notifying the team to kick off artwork production and accounting.
Client Success:
- Managing Relationships with Clients:
- Ensuring client satisfaction and staying on top of new growth within each client/brand.
- Creating Campaign Activity Reports:
- Using data from the dashboard (routes, mileage, estimated impressions) and value-added initiatives (activations, boosting).
End of Campaign Management
- On the Client Side:
- Notifying clients when their campaigns are close to expiring to align going into the final month/weeks of their contracts and proactively striving to get them renewed.
- Upselling current clients for additional trucks and longer commitments.
REQUIRED SKILLS/EXPERIENCE:
- Bachelor’s degree or equivalent combination of education and experience
- 3 years of experience in project coordination, data analysis, or product fulfillment
- Knowledge of ad agency structure and media buying process a plus
- Proficient in Microsoft Office programs include PowerPoint, Excel, Word and Outlook
- Salesforce experience a plus
- Extremely detail-oriented and organized.
- Creative problem solver
- Skilled in consultative selling principles and practices
- Proven ability to analyze data to synthesize into a simple, easy to understand solution.
SUPERVISORY RESPONSIBILITIES
- This job has no supervisory responsibilities.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
- The employee must occasionally lift and/or move up to 25 pounds.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
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