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BDC Brands (Black Diamond Coatings, Inc.) is a veteran- and family-owned manufacturer of premium, environmentally friendly home improvement products sold under our DOMINATOR®, AQUA-X®, and OBSESS® brands. We take pride in innovation, quality, and delivering exceptional customer experiences through direct-to-consumer and retail channels. Learn more at www.bdcbrands.com.
Position Overview:
We are seeking a hands-on, results-driven Direct-to-Consumer Marketing Expert to lead and execute strategies that drive online sales, customer retention, and brand growth. This individual will “own the work” — building campaigns, optimizing digital performance, and directing contractors or partners when needed.
The ideal candidate is strategic yet tactical, thrives in a fast-paced, entrepreneurial environment, and is internally motivated to achieve measurable success.
Key Responsibilities (but not limited to):
- E-commerce Strategy & Execution
- Manage and optimize the company’s Shopify websites for conversion, performance, and user experience.
- Lead A/B and split testing across website and ad assets to improve KPIs (CTR, ROAS, CAC, etc.).
- Digital Advertising
- Develop and manage ad campaigns across Meta (Facebook/Instagram), YouTube, and other paid media platforms.
- Analyze performance data and continuously refine audience targeting, creative, and spend allocation.
- Email & CRM Marketing
- Execute lifecycle marketing campaigns using Klaviyo or HubSpot to drive engagement, repeat purchase, and LTV.
- Develop segmented automations, flows, and personalized content that deliver measurable results.
- Analytics & Reporting
- Track, analyze, and report on all key performance metrics for DTC initiatives.
- Present data-driven insights to leadership and recommend optimizations.
- Leadership & Collaboration
- Work alongside the marketing team, product managers, and creative team to align campaigns with brand goals.
- Direct and mentor contractors, freelancers, or agencies as needed to ensure excellence in execution.
Required Skills & Experience:
- Proven experience managing Shopify DTC stores.
- Proficiency in Klaviyo or HubSpot for email marketing.
- Hands-on experience with Meta Ads Manager, YouTube Ads, and Google tools (Analytics, Tag Manager).
- Strong understanding of split testing, conversion optimization, and performance tracking.
- Ideally, experience with influencer marketing and managing content usage rights.
- Exceptional analytical skills and ability to translate data into actionable insights.
- Excellent communication, organization, and time management skills.
- Self-motivated, competitive, and passionate about achieving ambitious goals.
- Local candidates strongly preferred to collaborate with the in-person marketing and manufacturing teams.
Core Values Alignment:
At BDC Brands, we live by our core values — they’re not optional:
- Deliver Exceptional Customer Experience – Every decision centers around the customer.
- Commit to Excellence & Tenacity – “Figure it out” mindset; no challenge too big.
- Competitive Spirit & Change Leadership – Always improving and innovating.
- Integrity & Teamwork – Honest, respectful collaboration drives success.
- Be Humble, Resourceful & Have Fun – We win together and enjoy the journey.
Compensation & Benefits:
- Competitive salary commensurate with experience
- Performance-based bonuses
- Paid time off and holidays
- Health, dental, and vision benefits
- 401(k) with company match
- Collaborative, family-oriented culture with growth opportunities
Performance Metrics:
- Brand awareness growth (direct & aided recall, share of voice)
- E-commerce revenue & ad performance (ROAS, ACoS, CPC, CTR)
- Product launch success and content engagement
- Campaign conversion rates and email/social effectiveness
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