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Job Purpose:
Our Program Manager of Corporate Marketing will be responsible for cooperative development, planning and execution of go-to-market programs, product or customer segment promotional calendars and marketing campaigns that align to business strategies. This position will focus on increasing product/brand awareness with target market sectors and customers, generating actionable leads, implementing promotional programs and overseeing the production of advertising and promotional materials.Job Responsibilities:
ā Lead development, planning and execution of go-to-market programs, product or customer segment promotional calendars and marketing campaigns that align to business strategies.ā Own performance on marketing programs and related activities based on specific, measurable objectives and KPIs ā established in alignment with marketing and business objectives.
ā Lead development and distribution strategy of market-facing content, marketing assets and sales tools to support strategic marketing plans, campaigns and promotions.
ā Work with creative, digital and marketing automation team members to create and activate marketing assets such as:Websites: Veritiv-owned, social media, industry/media partners, suppliers.
ā Digital and printed product catalogs, collateral, pitch decks/presentations, videos.
ā Tactile and digital promotional items to support ever-green and initiative-specific campaigns.
ā Live and virtual events and demonstrations.
ā Work with marketing services providers for supplemental creative development and services such as campaign responsefulfillment/tracking, product sampling programs, and digital advertising services.
ā Analyze and measure success of marketing efforts (e.g. promotions) and lead adjustment efforts as necessary to increase effectiveness.
ā Development and execution of market-specific campaigns, with clear objectives, measurable goals and effective tactics.
ā Work with media partners and third-party ad serving platforms to target the right audience with the right solutions/campaigns and manage campaign flow.
Additional Responsibilities & Qualifications:
ā¢ Responsible for developing, creating, and managing compelling content that supports brand awareness, customer engagement, lead generation, and sales growth across global markets that are aligned with business objectives.
ā¢ Translate technical packaging and supply chain concepts into engaging, customer-focused content.
ā¢ Support product launches, industry campaigns, sustainability initiatives, and corporate communications through targeted content development.
ā¢ Maintain a content calendar and coordinate content production across multiple business segments and geographic markets.
ā¢ Support marketing initiatives by adapting content for diverse audiences and markets.
ā¢ Use analytics and customer insights to continuously improve content effectiveness.
ā¢ Prepare reports and recommendations to optimize content strategy and campaign performance.
ā¢ 5+ years of experience in content marketing, digital marketing, communications, or related roles.
ā¢ Exceptional writing, editing, and proofreading skills with experience creating content for B2B audiences.
ā¢ Familiarity with marketing analytics tools (i.e., Power BI, Adobe Analytics, etc.) and experience with CRM and marketing automation platforms such as Salesforce, Marketo, or similar platforms.
ā¢ Knowledge of sustainability and packaging industry trends.
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Work Experience:
ā 5-10 years of related job experience.ā Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.ā Ability to work quickly and efficiently.ā Excellent verbal, written, people, and diplomacy skills are required.ā Experience with Salesforce.com or other CRM is preferred.ā Experience working with ERP systems, contract management, CRM systems and project management tools preferred.ā Knowledge of major ERP (enterprise resource planning) software applications such as SAP, Oracle, or PeopleSoft.ā Proficient with Microsoft Office Suite.ā Strong customer service skills (friendly, courteous and helpful).ā Strong planning and organization skills are required.Education:
ā Bachelor's Degree PreferredWhat We Offer
- Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
- Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
- Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
- Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance, 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.
About Veritiv
Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit www.veritiv.comĀ and connect with the Company on LinkedIn.
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