Creator Relations Manager

About Scale:

For the past 12 years, Scale Media has been building and scaling science-backed wellness brands. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has grown to 9 figures in revenue while operating profitably with no external funding.

Our team is made up of operators, marketers, and builders focused on products consumers actually trust. We're investing heavily in data and AI to sharpen how we develop products and scale brands.

We believe the best decisions come from data, curiosity, and continuous learning. We value high ownership, candid feedback, and thoughtful execution. As a fully remote company, we lead with clear communication, accountability, and trust, and we give people real room to grow and make an impact.

Scale Media has been recognized as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company.

If you take ownership, think for yourself, and like solving hard problems alongside people who do the same, you'll fit right in.

The Role

We are hiring a Creator Relations Manager to develop a scalable TikTok creator relations program and framework for Scale Media's brands. You'll build a lively, supportive creator community, providing the personalized attention creators need to reach their GMV potential.

This is a builder role: you'll design the program and framework from the ground up, develop an eye for what makes content perform, guide creators through briefs and feedback, and build and manage a team over time as the program grows.

What You Will Do:

Program Development:

• Develop a scalable TikTok creator relations program and framework, including recruitment, onboarding, tiering, and commission structures.
• Design and refine outreach templates, qualification benchmarks, and follow-up procedures to maintain a strong pipeline of high-potential creators.
• Evaluate and implement tools, including outreach automation and TikTok Shop Creator Center, to streamline creator recruitment and engagement.

Creator Community & Support:

• Create a lively, supportive creator community that gives creators personalized attention and helps them reach their GMV potential.
• Identify, qualify, and onboard high-performing TikTok creators aligned to each brand's category and audience.
• Foster lasting partnerships with creators to strengthen loyalty, encourage retention, and promote recurring collaborations.

Content & Creative Guidance:

• Recognize good content and understand what drives performance on TikTok.
• Develop product briefs, discount frameworks, and content guidelines that set creators up to produce content that converts.
• Track creator and content performance via TikTok Shop Creator Center and other analytics tools, refining strategy based on results.

Program Growth & Optimization:

• Manage product seeding initiatives and coordinate launches with creators to capitalize on trend cycles, promotions, and product drops.
• Conduct competitor benchmarking and trend analysis to identify high-potential niches and content formats.
• Design tiered commission models that reward top performers and motivate engagement among mid-tier creators.

Team Leadership:

• Build and manage a team over time, hiring, coaching, and overseeing outreach specialists or coordinators as the program grows.
• Optimize outreach strategies and processes to scale creator recruitment while maintaining quality.

Cross-Functional Collaboration:

• Partner with Brand and Creative teams to ensure creator content aligns with brand voice, claims, and compliance requirements.
• Report on program performance, creator GMV, and community health to leadership on a regular cadence.

What You Bring

• Experience building or scaling a TikTok Shop creator or affiliate program, with a track record of measurable sales growth.
• Experience managing a large creator or affiliate network at scale.
• Familiarity with TikTok Shop Creator Center and other creator/affiliate platforms (e.g., Shopify Collabs, Social Snowball) and analytics tools.
• Experience designing tiered commission models and discount frameworks.
• A strong eye for content, with experience developing product briefs and content guidelines that drive conversion.
• Experience managing or coaching a team (e.g., outreach specialists), or clear readiness to build one over time.
• Comfortable with outreach automation tools and optimizing recruitment funnels for efficiency.
• Experience working in regulated health, wellness, supplements, or another claims-sensitive category is a plus.
• Strong organizational skills to manage many creator relationships and campaigns at once.

What Makes You a Fit

• A builder who can create scalable programs and frameworks from scratch.
• Genuinely enjoys creator community-building and wants creators to succeed, not just hit a quota.
• Strong creative instincts, with the judgment to recognize and coach great content.
• Comfortable building and, over time, leading a team.
• High degree of ownership and a self-starter mentality.
• Comfortable operating and prioritizing in a fast-paced, fully remote environment.

What We Offer:

• Salary: $100,000 - $160,000 depending on experience
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full-time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside