Senior Campaign Manager, Programmatic

Company Description

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Hulu, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. 

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. 

We also too believe that if you can dream it, you can do it. 

Overview

The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights that might inform or support broader marketing strategies. 

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. This role is ideal for someone who is proactive, solutions-oriented, and motivated to step outside of defined responsibilities to drive impact, collaborate cross-functionally, and continuously grow their skill set.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
• Develop, grow, and maintain relationships with Precision customers through exceptional client service
• Work with media partners to ensure accurate platform implementation
• Serve as the primary point of contact for day-to-day communication with external partners, ensuring timely coordination, clear alignment on campaign objectives, and proactive resolution of any issues that arise.
• Troubleshoot issues on all pre-production and live campaigns
• Exposure to and activation experience of Private Marketplaces (PMP) 
• Oversee campaign QA process
• Partner with Analyst on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Bachelor’s degree in marketing or advertising highly preferred
• 2+ years of experience in programmatic media
• Hands-on experience executing and optimizing media buys within DSP platforms
• Managed end-to-end campaign execution, from initial planning and setup through to post-launch performance analysis.
• Monitored in-flight performance and implemented data-driven optimizations to improve delivery, efficiency, and key KPIs.
• Translate campaign performance into clear, compelling narratives. Identify key trends, explain performance drivers, and deliver actionable recommendations that inform optimization strategies and future campaign planning.
• Proficiency in Excel
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team 
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• Hands on keyboard experience buying YouTube inventory within DV360 or Google Ads is a plus

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.