Director - Marketing

Director of Marketing 

We're looking for an experienced Director of Marketing to lead our marketing team at Armstrong. You'll develop and execute digital and traditional marketing strategies to acquire new customers and keep existing ones happy. This role combines strategic thinking with hands-on execution. 

What You'll Do:

Strategy & Leadership 

• Lead marketing strategy across digital channels (paid search, social media, email) and out-of-home campaigns (billboards, transit ads) 

• Drive customer acquisition and retention programs to grow our subscriber base and reduce churn 

• Own marketing budget and deliver ROI across all channels 

• Track key metrics like customer acquisition cost, conversion rates, churn rate, and customer lifetime value 

• Partner with Sales, Product, Customer Service, and Technology teams to align marketing with business goals 

Digital Marketing 

• Work with leadership to build a team (if there are skill set gaps) that will optimize our website to convert visitors into customers (improve conversion rates, reduce cart abandonment) 

• Run and optimize digital campaigns across search, social, email, and display advertising 

• Build email campaigns and retention programs to keep customers engaged 

• Use analytics tools to understand customer behavior and improve campaign performance 

• Implement A/B testing to continuously improve results 

Technology & Data 

• Work with customer data platforms and CRM systems to personalize marketing 

• Evaluate and implement marketing technology tools (email platforms, analytics, automation) 

• Use AI tools for content creation, audience targeting, and campaign optimization where appropriate 

• Build reporting to track performance and inform decision-making 

Team & Collaboration 

• Build and mentor a marketing team 

• Manage relationships with agencies and vendors 

• Foster a culture of testing, learning, and continuous improvement 

What We're Looking For:

Required Experience 

• 8+ years in marketing with at least 3 years in leadership 

• Strong track record in digital marketing (SEO/SEM, social media, email marketing) 

• Experience with marketing technology platforms (CRM, automation tools, analytics) 

• Proven ability to manage budgets and deliver ROI 

• Strong analytical skills and data-driven decision making 

• Bachelor's degree in Marketing, Business, or related field 

Nice to Have 

• MBA or relevant certifications (Google Ads, HubSpot, Salesforce) 

• Experience in telecommunications, fiber internet, cable, or subscription-based services 

• Familiarity with customer data platforms (CDP) like Adobe or Klayvio CDP 

• Experience with out-of-home marketing campaigns 

• Knowledge of AI tools for marketing 

• SQL or data visualization experience (Tableau, Looker, Power BI) 

• E-commerce and website optimization expertise 

What Makes You Stand Out:

• You're comfortable with both strategy and execution—you can present to executives and also roll up your sleeves 

• You're curious about new marketing technologies and AI tools 

• You move quickly without sacrificing quality 

• You're excited about building marketing infrastructure from the ground up 

• You understand how to connect digital and offline marketing to deliver a seamless customer experience