Senior Product Manager

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Summary

The Senior Product Manager (SPM), Neuroscience Marketing  is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth.  Key promotional activities and responsibilities include yearly Dysport tactical planning, the development and execution of Injector training programs that leads to customer conversion.

Included in the scope will be planning and execution of the Neuroscience Speakers Bureau, consistent tracking of KPIs associated with all responsible tactics, day to day sales team partnership, POA/NBM lead, and marketing budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.   

Cross-functional collaboration skills and proven track record of building and executing marketing project plans on time and on budget, in collaboration with multiple cross-functional partners will be critical in this role.

Main responsibilities / job expectations 

Core Marketing Activities

• Brand tactical planning and development

• Support development of brand content for peer to peer education, aligned to key brand messaging

• Lead the development of all promotional and education / training initiatives including brand speaker bureau

• KTL engagement planning – actively foster key external relationships related to Speakers Bureau and other tactical development

• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis

• Ensure compliant execution of all promotional activities

Effective Cross Functional Collaboration With:

• Neuro field leadership to gain alignment and provide support with sales force execution and other business needs

• V&A, Medical and other key cross functional brand team members on brand promotional development, execution and performance management

• Incorporate insights from primary and secondary research into development of field promotional tactics

• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy

Knowledge, abilities & experience

• BA/BS in marketing or related field, MBA is a plus

• At least 6 years of progressive biopharmaceutical marketing, demonstrating strong tactical execution

• Neuroscience and/or specialty experience a strong plus

• Biopharma sales experience a plus

• Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority

• Demonstrated organization skills with proven ability to manage multiple complex projects, to meet deadlines and budget

• Effectively manage and provide direction to agency teams

• Excellent written and verbal English communication skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required

• Excellent skills in MS Office (excel, word, powerpoint, outlook)

• Ability to travel (20%)

Key Technical Competencies Required

• Proven cross-functional collaboration skills

• Strong communication and interpersonal skills along with the ability to influence others

• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously

• Demonstrated consistent track record of success

• Strong scientific/medical aptitude

• Demonstrated success in project, vendor, and experience managing large budgets

• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities

• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives

• Excellent written and verbal skills; strong interpersonal communication skills

• Willingness/ability to travel domestically

The annual base salary range for this position is $127,500 - $187,000

This job is eligible to participate in our short-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.