PL - Website & SEO Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Website and SEO specialist

We are looking for a Website Specialist who will take ownership of website updates, optimization, and ongoing development. This role works closely with the marketing team to ensure high-quality content, effective landing pages, and strong visibility in search engines.

Key Responsibilities

• Ongoing content updates and management of the website using a CMS.

• Creating, launching, and optimizing landing pages for marketing and sales campaigns.

• Supporting website structure planning and user journey optimization.

• On-site SEO optimization: content, meta data, structure, and internal linking.

• Monitoring website traffic and user behavior (Google Analytics, Google Search Console, etc.).

• Collaborating with content, performance marketing, IT teams, or external vendors when needed.

• Ensuring website content is consistent with brand guidelines and communication strategy.

• Implementing optimization recommendations to improve conversion rates (CRO).
  
  Requirements

• Experience in a Website Specialist, Digital Specialist, or similar role.

• Hands on experience with CMS platforms (e.g. WordPress, Adobe Experience Manager, Drupal, or similar).

• Experience with event tracking and tagging (Google Tag Manager or similar)

• Solid understanding of SEO principles and content optimization.

• Experience creating and optimizing landing pages.

• Analytical skills and ability to draw insights from data (GA, GSC).

• Basic knowledge of UX/UI principles.

• Basic knowledge of HTML/CSS

• Strong attention to detail, independence, and good time management.

• English proficiency sufficient for working with documentation and international teams.