SUMMARY Overview of the position

The social media & Content Coordinator – TCG is responsible for executing social-first marketing and community strategies that grow player acquisition, engagement, and retention for Upper Deck’s trading card game portfolio. This role sits at the intersection of content, community, and competitive play, translating product releases, gameplay mechanics, and organized play moments into compelling, platform-native storytelling. The social media & Coordinator will work hand-in-hand with the Social and Content Manager to ensure clear direction and initiative with strategy and content.

You will help build an always-on ecosystem that supports new player onboarding, competitive scene growth, and long-term player loyalty, while ensuring each product release is amplified through high-frequency, multi-format content.

ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

Content Strategy & Gameplay Storytelling

Translate card mechanics, deck strategies, and meta shifts into digestible, engaging social content (short-form video, explainers, graphics, carousels, livestream clips).
Partner with Product and Game Design teams to highlight:

New set releases and card reveal
Gameplay features and mechanics
Deck-building strategies and competitive viability

Script and produce gameplay-forward content including:

Pack openings and case hits
“How to play” tutorials and onboarding content
Meta breakdowns and “top deck” features

Develop structured content calendars tied to release cycles, patch updates, and organized play events.

Creative Production & Live Content

Create and manage creative briefs for design, gameplay capture, and motion assets.
Capture and edit gameplay footage, card animations, and live match highlights.
Execute live content formats:

Tournament coverage (local and major events)
Developer Q&As and patch note breakdowns
Community matches and influencer showdowns

Ensure platform-native execution (TikTok for discovery, YouTube for long-form, Discord for community depth).

Community & Player Ecosystem Management

Actively engage with the player base across:

Social platforms (Instagram, X, TikTok, YouTube)
Community platforms (Discord, Reddit, Twitch)

Respond to comments, DMs, gameplay questions, and rules clarifications in partnership with internal teams.

Curate and amplify user-generated content (UGC) including:

Deck builds
Gameplay clips
Fan art and custom formats

Support and grow a creator ecosystem:

Identify TCG creators, competitive players, and streamers
Coordinate product seeding and early access opportunities
Track creator performance and content output

Organized Play & Event Integration

Support promotion and coverage of:

Regional tournaments and championship events
Local game store activations
Seasonal or ranked play initiatives

Build hype and participation through:

Event countdowns and reminders
Live updates and highlight clips
Post-event recaps and winner spotlights

Collaborate with Organized Play teams to align messaging and scheduling.

Real-Time Marketing & Cultural Integration

Identify opportunities to connect gameplay and IP to:

Entertainment releases
Gaming trends and memes
Seasonal and cultural moments

Rapidly deploy reactive content that aligns with TCG community humor, meta commentary, and player sentiment.
Execute interactive formats:
- Polls (“Which deck wins?”)
- AMAs with developers or top players
- Community challenges and contests

Analytics, Insights & Optimization

Track and analyze performance across key KPIs:
- Engagement rate, watch time, retention, shares, saves
- Follower growth and community participation
- Conversion signals (clicks to learn/play/buy)
Monitor meta sentiment and player feedback across:
- Social channels
- Discord servers and Reddit threads
- Livestream chats and tournament discussions

Deliver post-campaign and post-release reporting with actionable insights.
Leverage social listening:
- Emerging deck trends
- Content opportunities
- Community pain points

Customer Experience & Feedback Loop

Surface gameplay issues, balance concerns, and product feedback to:
- Game Design
- Product teams
- Customer support
Act as a voice of the player, ensuring community sentiment informs future releases and updates.

EDUCATION/YEARS EXPERIENCE

1–3 years of experience in social media, gaming, or TCG-related content
Strong familiarity with trading card games, deck-building systems, and competitive play structures
Experience creating short-form and gameplay-driven content
Deep understanding of platforms including TikTok, YouTube, X, Instagram, Discord, and Twitch
Strong copywriting skills with the ability to simplify complex gameplay concepts
Must be comfortable on camera to talk through games and interviews
Hands-on experience with TCGs (digital or physical), especially competitive play preferred
Experience working with creator/influencer ecosystems in gaming preferred
Familiarity with live streaming tools and workflows preferred
Experience using analytics and social listening platforms preferred

REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS AND ABILITIES

Player-first mindset with strong community empathy
Ability to translate complex systems into engaging content
Real-time responsiveness to trends and meta shifts
Cross-functional collaboration (Product, Organized Play, Marketing)
Data-informed content optimization
Growth in active community participation (Discord, social engagement, awareness)
Increase content reach and watch time for gameplay content
Uplift in player acquisition and onboarding engagement
Expansion and performance of creator/streamer ecosystem
Positive sentiment and responsiveness to game updates

Learn more about this Employer on their Career Site

Social Media & Content Coordinator - TCG Games