Technical Marketing Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Construction Industries’ Core Solutions is hiring a Technical Marketing Consultant for Caterpillar’s Customer Services Core Region Division!

Role Summary: In this role you will have responsibility to lead delivery of customer-facing technical marketing content to support new introductions and updates for the aftermarket products, technologies and services, driving exceptional customer experiences. This position develops and executes content that:

• Effectively communicates the product/services value proposition and differentiation in the market

• Creates positive customer experiences across channels

• Supports go to market commercial strategies

• Ensures go-to-market readiness is achieved and marketing content is visible in critical channels

What You’ll Do

• Serve as Content Work Stream Lead on Go to Market (GTM) team, ensuring alignment with GTM partners

• Work collaboratively with product specialists, regional marketing teams and engineers

• Develop product marketing to effectively convey value-selling messages, differentiated from the competition, focused on solutions and leading with customer needs.

• Develop global core content plans (deliverables, languages, due dates) according to our content strategy

• Develop, write and deliver core content marketing materials for aftermarket products, technologies and services (such as videos, technical specifications documents, web pages, product brochures, etc.), and ensure it is optimized for AI and organic search

• Partner with enterprise process owners and external suppliers to execute and publish content, overseeing project management and utilizing internal systems for production and publication—including content and asset management databases, translation agencies, and related tools.

• Manage complex, strategic initiatives to support product differentiation, business competitiveness and agility, and customer and employee engagement

• Drive strategic and solution-oriented thinking, positive change management, content quality and process improvements

What You Have

• Customer-Centric Solution Delivery – Ability to anticipate customer needs and build strong, trust‑based relationships.

• Effective Communication –Expertise in communicating clearly across audiences, providing constructive feedback, and adapting messaging for understanding.

• Creative Problem Solving – Showcased ability to generate innovative ideas, improve processes, and evaluate new approaches to enhance outcomes.

• Relationship & Vendor Management – High proficiency to manage client and vendor relationships, evaluate satisfaction levels, and resolve issues to maintain performance.

• Technical Writing & Value Selling – Demonstrated talent developing clear technical documentation and applying value‑selling strategies to articulate product benefits.

Top Candidates Will Also Have

• Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent work experience

• Demonstrated marketing experience and expertise, including product marketing

• Strong customer focus, effective communications, relationship management, vendor management, creativity

• Effective use of digital marketing tactics and analytics

• Proven skills in effective messaging, including translating technical features into customer benefits and communicating why a customer would want our product over the competitors

• Proven skills in developing value messaging and displays level of comfort reporting to senior and executive management

Additional Details

• The preferred work location is Peoria, IL; Chicago, IL and Cary, NC will also be considered 

• Domestic relocation assistance is available with this position to Peoria, IL only for those who qualify

• International and domestic travel up to 15%

• This position requires working onsite five days a week

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.     

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.  Qualified applicants of any age are encouraged to apply.

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