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Integrated Marketing Manager

Free Fly Apparel
Posted 2 months ago, valid for 16 days
Location

Charleston, SC 29424, US

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • The Integrated Marketing Manager at Free Fly is responsible for the operational execution and go-to-market strategy of the marketing team.
  • This role requires 5–8 years of experience in integrated marketing, brand marketing, or related fields, along with a Bachelor's Degree in Marketing or a similar discipline.
  • The manager will coordinate with various departments to ensure timely execution of marketing initiatives and seasonal launches.
  • Key responsibilities include developing marketing strategies, building launch timelines, and leading cross-functional planning sessions.
  • The salary for this position is competitive and commensurate with experience.

The Integrated Marketing Manager owns the operational execution and go-to-market organization of the Free Fly Marketing team. This role serves as the connective tissue across Product, Creative, Community, E-commerce, and Operations—ensuring seasonal launches, campaigns, and marketing initiatives are strategically planned, operationally aligned, and executed on schedule. As a core member of the marketing leadership team, this person is responsible for building and managing the systems, workflows, calendars, and processes that keep the department operating efficiently. 

Job Tasks and Responsibilities

  • Own seasonal go-to-market planning processes and Marketing milestone calendars
  • Develop strategies with Marketing channel members that align to the overall go-to-market plan and process
  • Build and maintain launch timelines, campaign workflows, and cross-functional planning systems
  • Partner with Marketing, Product, Creative, E-commerce, and Operations teams to align seasonal priorities and execution plans
  • Support development of integrated seasonal marketing plans and campaign execution strategies
  • Serve as the operational lead for the Marketing department, keep Marketing teams on time and aligned to strategy and planning
  • Help pull insights and reporting into the go-to-marketing process with both internal and external teams
  • Operate as a core member of the Marketing leadership team alongside Creative and Content leadership, partnering with both teams and the Head of Marketing to lead and manage efforts of the Marketing department
  • Lead recurring milestone meetings, launch reviews, and cross-functional planning sessions 
  • Build and refine organizational systems, workflows, documentation, and communication processes 

Minimum Qualifications

  • Bachelor’s Degree in Marketing, Communications, Business, or related field preferred
  • 5–8 years of experience in integrated marketing, brand marketing, marketing operations, project management, or account management
  • Experience working within consumer brands, advertising agencies, or integrated marketing environments

Required Competencies

  • Relational and positive attitude
  • Strong communication skills and writing experience
  • Ability to multi-task
  • Highly organized and detail-oriented
  • Team player

Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.




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