The Integrated Marketing Manager will be responsible for developing, implementing, tracking and optimizing the paper's marketing programs across all digital channels. The position develops and implements marketing plans, oversees go-to-market strategy, and manages digital marketing budgets to maximize return on investment. Using CRM platforms, you will create and optimize campaigns across B2B and B2C initiatives, with specific attention to Post and Courier Travel and Philanthropy programs.

RESPONSIBILITIES
B2B Inbound Marketing & CRM Management

Execute marketing campaigns through marketing automation resulting in qualified inbound leads with the goal of growing advertising revenue
Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generating content
Create multi-channel marketing campaigns leveraging SEO, inbound marketing, email campaigns, content marketing and events
Host regular training sessions on how to use the CRM platform effectively
Ensure data cleanliness and governance within the CRM platform
Monitor and manage costs associated with CRM platforms
Manage Post and Courier advertising site with relevant content and marketing resources
Create B2B newsletter positioning The Post and Courier as the authority on marketing
Create marketing strategies to grow B2B newsletter

Philanthropy & Travel Initiatives

Implement strategic communication plans for philanthropy initiatives
Schedule and coordinate email campaign deployments for philanthropy and travel promotions developed by VP of Development
Manage and track the sales pipeline for Post and Courier Travel offerings
Develop and grow the new Post and Courier Advantage, a travel-subscription product
Create marketing strategies to grow newsletter to broaden travel audience

Cross-Functional Collaboration

Oversee paid digital marketing solutions, owned & operated channels, events and more
Identify and implement segmentation opportunities for more targeted communication
Work side-by-side with teams across the newspaper division to support digital subscription sales
Support and advise cross-departmental growth with marketing strategy and tactics
Work with analytics team on campaign performance tracking
Consult with advertising sales leaders on CRM data quality issues
Support managers' CRM adoption initiatives
Leverage internal marketing platforms and proprietary tools
Other duties as assigned

Requirements, minimum education level, and experience:

Bachelor's degree in Marketing, Communications, Business, or related field
5-7+ years experience in marketing
Proficient in technical platforms including HubSpot CRM, Teams, Constant Contact, WordPress, Google Drive

Knowledge, Skills and Abilities:

Experience with digital marketing tools and analytics platforms
Demonstrated project management skills
Strong written and verbal communication skills
Experience in data-driven marketing and campaign analysis
Excellent organizational and time management skills
Detail-oriented with ability to manage multiple projects
Creative problem-solving ability
Self-motivated with customer-service mindset
Flexible work schedule, including occasional evenings/weekends
Valid driver's license, light travel may be required

Physical Requirement:

Regular computer work with occasional standing, walking, and light lifting (per safety policy).

Evening Post Publishing is an equal opportunity, drug-free workplace.

Learn more about this Employer on their Career Site