Marketing Communications Coordinator

Job Summary

The Marketing Communications Coordinator supports the development and execution of integrated communications that strengthen audience engagement, support organizational priorities and advance the Aquarium’s mission. This role serves as a communications partner to key functional areas, including Membership and Advancement, while leading day-to-day management of the Aquarium’s email communications platform.

The ideal candidate is highly organized, collaborative and detail-oriented, with strong writing, project management and analytical skills. Success in this role requires the ability to manage multiple projects simultaneously, coordinate and produce cross-functional communications and use performance insights to refine strategy and improve engagement.

Candidates must submit a resume, cover letter and writing sample to be considered for this role. 

Essential Functions

Project Management & Communications

• Manage communication workflows, timelines and deliverables for campaigns, initiatives, events and projects within key functional areas, including Membership and Advancement 
• Collaborate with internal stakeholders to support integrated communications aligned with departmental and organizational goals 
• Serve as a communications liaison for designated departments by attending planning meetings, coordinating deliverables and supporting upcoming efforts 
• Serve as primary editor for designated communications projects, ensuring content accuracy, consistency and timely approvals

Email Communications & Audience Engagement

• Lead day-to-day management of the Aquarium’s email communications platform, including copywriting, audience segmentation, scheduling, deployment, maintenance and optimization 
• Develop and execute email communications that support audience engagement, membership, fundraising, events and organizational priorities 
• Monitor email performance, audience behavior and industry trends to improve engagement and effectiveness 
• Support audience-focused messaging strategies for members, donors, event participants and other key audiences

Content Development & Storytelling

• Research, write, produce and distribute content that supports the Aquarium’s mission, programs, exhibits and revenue generation across multiple communication channels 
• Develop storytelling content that strengthens audience engagement and brand awareness 
• Identify emerging trends, audience opportunities and communication strategies to support organizational goals 
• Support photography and video content creation as needed to support key functional areas

Analytics, Reporting & Optimization

• Track and analyze campaign performance in key functional areas across email, website and social media channels using analytics and reporting tools 
• Develop reports with actionable insights and recommendations to improve communication strategies and audience engagement 
• Conduct testing and assessments to evaluate audience response and identify opportunities for optimization and growth 

Cross-Functional Support & Outreach

• Attend Aquarium outreach activities and events that support strategic initiatives and audience engagement 
• Represent the Marketing team at select evening and special events 
• Build and maintain positive working relationships with internal stakeholders, community partners and more

Knowledge, Skills and Abilities

• Excellent written, verbal, and interpersonal communication skills 
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines 
• Ability to build and maintain effective relationships with internal teams and external partners
• Experience with email marketing platforms such as MailChimp or similar systems
• Understanding of marketing and communications best practice across owned channels
• Ability to analyze performance data and apply insights to improve engagement
• Proficiency in Microsoft Office 
• Familiarity with analytics, content management and project management tools preferred 
• Basic photography and videography content skills preferred
• Demonstrates curiosity, adaptability and a willingness to learn, grow and apply feedback in a collaborative environment
• Self-motivated, detail-oriented and adaptable in a fast-paced environment
• Knowledge of or interest in conservation, environmental issues or related fields preferred

Note to Candidates

We recognize that some of the most compelling storytellers come from within the aquarium and zoo community. If you have experience in areas such as education, animal care, guest experience or other mission-driven roles, you may already have highly transferable skills in communication, audience engagement and translating complex or technical information into compelling public-facing stories. If you’re interested in applying those strengths in a communications capacity, we encourage you to apply.

Education and Experience Required:

• Bachelor's degree or equivalent experience in Communications, Public Relations or a related field
• Minimum of 3 years relevant experience 
• Experience working in a nonprofit a plus, but not required

Licenses and Certifications Required:

• Valid driver’s license and reliable transportation

Physical Requirements:

Normal office environment with average walking, standing, bending, stooping, crouching, sitting and computer and phone tasks required. Will also works outdoors as needed. Ability to lift up to 50 lbs. needed.