SEO Manager

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to add to our Marketing team. Are you ready to be part of something amazing?

Role Overview

The SEO Manager is responsible for developing and executing organic search strategies that drive qualified traffic, improve search visibility, and support revenue growth across Maxwood’s portfolio of brands.

This role owns SEO performance end-to-end, partnering cross-functionally with Content, Development, Merchandising, and Analytics teams to ensure best-in-class technical SEO, content optimization, and continuous performance improvement.

Responsibilities

• Own and execute SEO strategy across multiple brand websites, including technical SEO, on-page optimization, and content strategy

• Conduct keyword research and competitive analysis to identify growth opportunities across product categories and content initiatives

• Partner with Content, Merchandising, and Creative teams to optimize product pages, category pages, and editorial content for search intent

• Collaborate with Development and Engineering teams to improve site architecture, crawlability, indexation, and page performance

• Monitor and resolve technical SEO issues including site speed, Core Web Vitals, structured data, redirects, and indexing errors

• Manage SEO tools and platforms to track rankings, traffic, and performance trends

• Analyze SEO performance and translate data into actionable recommendations

• Stay current on search engine algorithm updates and industry best practices

• Support new site launches, migrations, and platform updates with SEO best practices

• Create and maintain SEO documentation, standards, and workflows

• Demonstrate knowledge of and support company-wide vision, values, standards, policies, and confidentiality requirements

What Success Looks Like

• Measurable growth in organic traffic and revenue contribution

• Improved keyword rankings across priority categories

• Strong technical SEO health and site performance

• Clear reporting and actionable insights that guide business decisions

• Cross-functional alignment between SEO strategy and brand initiatives

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, Analytics, or a related field

• 3–5 years of hands-on SEO experience in an in-house or agency environment

• Experience managing SEO for e-commerce websites, preferably multi-brand or multi-site environments

• Strong understanding of technical SEO, on-page optimization, and content-driven SEO

• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms

• Strong analytical skills with the ability to interpret data and drive strategic recommendations

• Effective communicator able to collaborate with technical and non-technical teams

• Highly organized with the ability to manage multiple priorities simultaneously

• Comfortable operating in a fast-paced environment with evolving priorities

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance

Work Location

On-site in Charleston, SC (Daniel Island)