JOB SUMMARY

The Customer Marketing & Enablement Specialist is the critical connection point between marketing strategy and field execution. This role owns the velocity and effectiveness of how marketing programs reach and activate sales teams, ensuring that campaigns, content, and initiatives translate seamlessly into customer-facing activity.

This position accelerates field readiness by owning the deployment, communication, and usability of marketing resources - removing friction, increasing adoption, and enabling Customer Marketing Managers to focus on strategic account planning and growth initiatives. The Specialist ensures that the right tools, messages, and programs reach the right teams at the right time, fully equipped for immediate customer engagement.

The role also provides critical support to sales enablement efforts by coordinating content deployment, tracking utilization, and gathering field feedback to continuously improve program effectiveness.

JOB RESPONSIBILITIES

Program Deployment & Field Activation

Own rollout and communication of customer marketing campaigns to field teams
Ensure marketing content is field-ready, accessible, and actionable
Lead coordination across product marketing, sales, and regional teams
Drive program adoption with clear activation guides and toolkits

Enablement & Content Coordination

Partner closely with product marketing to develop sales enablement materials including presentations, playbooks and toolkits
Ensure content is optimized for customer segments, buying groups and national accounts
Coordinate with Customer Marketing Managers on field-ready execution plans
Own organization, accessibility, and discoverability of marketing resources

Velocity & Process Optimization

Identify and eliminate bottlenecks in marketing program flow to field teams
Streamline workflows between marketing and sales to accelerate time-to-field
Own project management of deliverables (using Asana), ensuring timelines are met
Create visibility on project status, priorities, and blockers across stakeholders

Field Feedback & Continuous Improvement

Gather feedback from national account managers and regional teams on content effectiveness and adoption
Identify field readiness gaps and work cross-functionally to address them
Track content utilization and program engagement metrics
Support campaign reporting and performance tracking

CORE SKILLS / COMPETENCY REQUIREMENTS

Strong program management and project coordination skills with exceptional attention to detail
Proven ability to accelerate execution and drive velocity in marketing operations
Experience translating marketing strategy into field-ready activation plans
Excellent organizational skills with ability to manage multiple priorities
Strong written and verbal communication skills for clear, actionable guidance
Collaborative mindset with proven ability to build relationships across teams
Experience in sales enablement, field marketing, or customer marketing
Understanding of B2B sales processes and customer lifecycle marketing
Experience with project management tools (Asana, Monday.com, similar) is an asset
2-5 years in sales enablement, field marketing, customer marketing, or marketing operations

Learn more about this Employer on their Career Site