Integrated Marketing Specialist

The Integrated Marketing Specialist supports the development and execution of integrated marketing programs that drive awareness, engagement, and growth with targeted PIP Global Safety markets. This role serves as a critical link between Vertical Marketing, Marketing Communications, Product Management, Product Marketing, Design and Sales, helping execute campaigns, events, communications, and content that support strategic business objectives.

Vertical Marketing Support

• Assist in the execution of vertical marketing plans and campaigns aligned with annual business objectives.
• Help the Vertical Marketing team with campaign coordination, creative workflow management, content deployment, project tracking, and reporting.
• Support development of industry-specific marketing content, messaging, and promotional programs.
• Help develop customer personas and audience segmentation.
• Coordinate requests from the Product Management, Sales, and Marketing teams.
• Assist in creating sales tools, presentations, sell sheets, case studies, and customer-facing resources.
• Support vertical thought leadership initiatives and industry awareness programs.

Events & Tradeshow Support

• Support planning and execution of national trade shows, customer events, sales meetings, and industry conferences.
• Coordinate event logistics including vendor management, asset shipments, inventory, travel arrangements, booth setup, and event schedules.
• Maintain event timelines, project plans, and budget tracking documents.
• Manage event-related communications and creative requests.
• Coordinate post-event reporting, lead management, and follow-up activities.
• Assist with maintaining tradeshow assets, promotional materials, and inventory records.

Marketing Communications

• Coordinate development and deployment of marketing communications across email, digital, social media, web, and print channels.
• Manage project requests with creative, digital, and content teams to ensure timely execution.
• Support campaign execution, scheduling, and performance tracking.
• Assist with development of:
• Email campaigns
• Promotional materials
• Event communications
• Landing pages and microsites
• Sales collateral
• Digital marketing content
• Ensure consistent brand messaging, visual identity, and tone across all marketing touchpoints.
• Help manage internal communications related to campaigns, events, and marketing initiatives.

Project Management & Reporting

• Manage multiple concurrent projects while maintaining quality and meeting deadlines.
• Track campaign, event, and program performance metrics.
• Compile marketing reports and provide insights and recommendations.
• Maintain marketing calendars, project trackers, and workflow systems.
• Support budget tracking, invoice processing, and vendor coordination.
• Assist with CRM and lead-management activities following campaigns and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• 3-5 years of experience in marketing, marketing communications, event marketing, or related field.
• Experience supporting B2B marketing programs preferred.
• Experience with trade shows, customer events, and campaign execution preferred.
• Industrial, manufacturing, safety, or distribution market experience is a plus.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.

Experience

• 3-5 years of experience in marketing, marketing communications, event marketing, or related field.
• Experience supporting B2B marketing programs preferred.
• Experience with trade shows, customer events, and campaign execution preferred.
• Industrial, manufacturing, safety, or distribution market experience is a plus.

Core Competencies

• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Ability to manage multiple priorities simultaneously.
• Strong attention to detail and follow-through.
• Collaborative mindset with ability to work cross-functionally.
• Analytical skills with ability to interpret campaign and event performance data.
• Creative problem-solving and proactive approach to execution.
• Customer-focused and results-oriented.

Technical Skills

• Microsoft Office (PowerPoint, Excel, Word, Outlook)
• CRM platforms (MicroSoft Dynamics)
• Marketing automation platforms (HubSpot)
• Project management tools (Asana)
• Social media platforms (LinkedIn, Instagram, YouTube, FaceBook)
• Digital marketing and analytics tools (GA4, PowerBI)
• AI (CoPilot, ChatGPT, Claude)