Route Sales Representative (DSD Territory Sales)

At Olé Mexican Foods, our mission is to provide families with authentic Mexican-inspired products made with quality, freshness, and care. As one of the nation’s leading Hispanic food brands, we continue to grow through strong customer partnerships, outstanding field execution, and passionate team members who take pride in their work.

We are currently seeking a hands-on, motivated, and relationship-driven Route Sales Representative to support and grow retail territory sales within our DSD (Direct Store Delivery) network.

This is an excellent opportunity for candidates with experience in:

Route Sales
DSD Sales
Grocery or Retail Sales
Beverage or Snack Distribution
Merchandising
Territory Sales
Food & CPG Sales

Position Summary

The Route Sales Representative is responsible for driving territory sales growth, strengthening retail customer relationships, supporting Independent Operators (IOs), and increasing product visibility across assigned retail accounts.

This role is highly field-based and requires a candidate who is comfortable working independently, visiting stores regularly, supporting route execution, solving problems quickly, and maintaining strong communication with leadership and customers.

Key Responsibilities

Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers
Grow sales volume and increase product visibility within assigned territory
Identify opportunities for additional displays, shelf space, and promotional placement
Conduct regular store visits to ensure proper product rotation and merchandising execution
Review and address Out-of-Stock (OOS) opportunities to maximize sales performance
Support and communicate regularly with Division Sales Management regarding territory performance, goals, and customer updates
Assist with route organization, route coverage planning, and operational support when needed
Ensure assigned IOs maintain proper warehouse, vehicle, and equipment standards
Prospect and develop new business opportunities within assigned territory
Maintain accurate communication and follow all company procedures and expectations
Support territory execution during planned or unplanned route disruptions

Qualifications

1+ years of experience in Route Sales, DSD, Retail Sales, Merchandising, Territory Sales, or Field Sales preferred
Experience within Food & Beverage, Grocery, CPG, Distribution, or Retail environments highly preferred
Strong relationship-building and communication skills
Self-motivated with the ability to work independently in a fast-paced environment
Comfortable working in the field and visiting multiple customer locations daily
Ability to problem solve, prioritize tasks, and manage territory responsibilities effectively
Bilingual Spanish candidates are encouraged to apply

Requirements

Must be at least 23 years of age
College Degree is preferred but not required
Valid driver’s license with clean driving record (MVR)
Ability to lift and carry 20–40 pounds
Ability to support route operations when necessary
Willingness to travel throughout assigned territory
Basic computer and smartphone proficiency required

Preferred Skills

Route Sales Experience
DSD / Direct Store Delivery Experience
Retail Merchandising
Grocery Store Sales
Territory Management
Customer Relationship Management
Time Management & Organization
Problem Solving & Communication Skills

Benefits

Competitive Compensation
401(k) + Company Match
Medical, Dental, and Vision Insurance
Life Insurance
Paid Time Off
Career Growth Opportunities

Candidates from companies such as Pepsi, Coca-Cola, Frito-Lay, Mission Foods, Bimbo Bakeries, beer/wine distributors, beverage companies, bread routes, or grocery merchandising environments are strongly encouraged to apply.

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