Sr. Analyst Revenue Growth Management - OOH

Sr Analyst, Revenue Growth Management is responsible for the overall improvement of sales related investments within the Foodservice and Impulse Channel. The Sr. Analyst is responsible for driving profitable growth across the Foodservice and Convenience/Drug channels through pricing, trade architecture, mix optimization, and financial analytics. Works cross-functionally with sales, Finance, and Marketing to develop and inform commercial strategy.

Develop and maintain pricing strategies for Foodservice and Convenience/Drug channels, including list price, customer-specific pricing, and contract pricing where applicable.

Provide data-driven recommendations on promotions and optimize revenue and profitability within the key customers and channel. Identify opportunities and elevate growth potential within the customer segments. 

Build analytical reporting to conduct pre- and post-promotion analysis to enhance ROI, efficiency, and incremental sales.

Conduct research on channel trends, competitor trade activities, to support effective promotional programming. 

Working closely with cross-functional teams, including marketing, sales, finance, to align on investment level. Act as trusted partner, effectively managing relationships with business development managers. 

Support the development of scenario models to identify incremental trade opportunities quickly. 

Identify opportunities to enhance data processes, tools, and methodologies to improve the efficiency and accuracy of analytics. 

Curious with critical thinking skills. Continuous improvement mindset. Ability to work independently and with ambiguity. 

Effective communicator, able to articulate and present recommendations to the sales team.

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. 

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location.  Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance.  Learn more about our benefits here.