Account Manager, DTC (Paid Media) - REMOTE

About Blue Wheel

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.

About The Role 

As a Senior Account Manager, you will serve as the primary day-to-day lead for a portfolio of enterprise DTC clients, owning the execution, performance, and ongoing optimization of paid media programs across multiple business units.

You will operate as the central connector between clients and internal teams, ensuring strategies are executed effectively, performance is tracked against forecasts, and opportunities for growth are proactively identified.

You will work closely with the Client Services Director, who will own executive-level client relationships and strategic oversight, while you ensure that day-to-day account execution, performance management, and client communication are running smoothly and proactively.

This role is ideal for someone who can independently manage complex, high-volume accounts, bring structure to performance planning, and confidently manage both SEM and Paid Social programs in a fast-paced agency environment.

What You'll Do

Client Leadership & Relationship Management

• Serve as the primary point of contact for day-to-day management of enterprise DTC client accounts

• Build strong working relationships with client teams, ensuring clear communication, trust, and accountability

• Lead recurring client meetings, including performance updates, reporting, and tactical discussions

• Translate performance data into clear, actionable insights and recommendations for clients

• Partner with the Client Services Director by proactively surfacing risks, trends, and growth opportunities ahead of executive-level conversations

Strategy, Forecasting & Performance Oversight

• Own the day-to-day management and execution of paid media strategy across SEM and Paid Social (Google, Meta, TikTok, and other platforms)

• Translate client goals into actionable media strategies across multiple business units and product lines

• Own forecasting, budget planning, and performance pacing, leveraging historical data, platform insights, and business objectives to guide investment decisions

• Monitor performance against forecasts, proactively identifying risks, inefficiencies, and opportunities, and adjusting plans as needed

• Lead and support incrementality testing and structured experimentation, turning results into actionable insights

• Ensure alignment between paid media strategy, creative execution, and on-site performance

Cross-Functional Coordination

• Collaborate closely with internal teams across Paid Media, Creative, Analytics, and other channels to ensure smooth execution of campaigns

• Manage timelines, priorities, and deliverables across multiple stakeholders and workstreams

• Act as the connector between strategy and execution, ensuring work is delivered accurately, on time, and aligned to client goals

Account Growth & Opportunity Identification

• Proactively identify opportunities to improve account performance and efficiency

• Surface upsell and expansion opportunities aligned with client business objectives

• Partner with leadership to support account growth initiatives and retention strategies

• Contribute insights that help shape broader account strategy and planning

Who You Are

• Comfortable owning enterprise-level client accounts independently on a day-to-day basis

• Strong in paid media execution with deep understanding of SEM and Paid Social

• Analytical and structured, with the ability to manage forecasting, pacing, and performance against targets

• Proactive and solutions-oriented, with strong instincts for identifying risks and opportunities early

• A clear communicator who can build trust with both clients and internal teams

• Highly organized and able to manage multiple complex accounts simultaneously

Desired Skills & Experience

• 7–10 years of experience in paid media, digital marketing, or eCommerce account management

• Strong understanding of performance marketing, including testing frameworks and optimization strategies

• Experience with forecasting, budget planning, and performance pacing

• Ability to interpret performance data and guide optimization strategy in partnership with channel specialists

• Experience managing enterprise or high-complexity DTC accounts preferred

• Proven ability to manage client relationships and lead day-to-day account ownership independently

• Experience collaborating with cross-functional teams in an agency or consulting environment

• Strong analytical skills with ability to turn data into actionable recommendations

• Excellent communication, presentation, and organizational skills

• Proficiency in Excel and PowerPoint/Canva required

Why This Role

• Own meaningful, enterprise-level client accounts with real impact on performance

• Work across high-growth DTC brands in a fast-moving, performance-driven environment

• Gain deep exposure to SEM and Paid Social strategy at scale
• Partner closely with senior leadership while building toward future Account Director opportunities

Employee Benefits

Employees at Blue Wheel are offered the following benefits and perks while employed:

• Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
• Retirement: Company-sponsored 401(k) option with Company match
• PTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement
• Paternal Leave: Paid 12-week leave for primary parent and 2-week for secondary parent
• Holiday: 10 paid holidays, along with light week between Christmas and New Years
• Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions

Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA