Asset & Wealth Management, Marketing, Analyst - Chicago

Asset & Wealth Management: Product Marketing Analyst 

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Role Overview

The Alternatives Asset Management Marketing team is expanding its global footprint with the addition of a Product Marketing Analyst. This role offers a unique opportunity for an analyst to collaborate across the firm's alternatives ecosystem, working closely with the Alternatives Capital Formation (ACF) team, investment teams, and sales teams with the goal of learning how to translate complex strategies into compelling narratives and supporting a marketing program that drives the growth of Goldman Sachs Alternatives.

Key Responsibilities:

• Marketing Materials: Own end to end marketing for specific asset class, activating a full marketing suite to support new product launches and announcements, helping ensure all marketing materials maintain a strong, consistent brand message and drive measurable engagement
• Maintain Digital Presence: Help maintain and optimize product marketing pages across global web platforms by confirming all data and content remain up to date while applying SEO best practices to support a seamless digital journey for prospective investors from discovery to deep-dive analysis
• Social Media Marketing: Draft posts for high-impact content, awards and rankings, and industry events to help amplify brand presence and drive engagement across client channels
• Events Management: Assist in executing the content strategy and thematic direction for hosted and sponsored and hosted events by supporting the coordination of product-centric webinars and podcasts, collaborating with investment leads to showcase expertise, and helping develop presentation materials for global industry conferences
• Email Marketing Campaigns: Support channel marketing by helping translate product value propositions into segment-specific messaging with the goal of fueling client engagement
• Cross-Functional Collaboration: Work closely with internal stakeholders, including Sales, Product Development, Alternatives Capital Formation Teams, and the broader Asset Management Marketing team, to support alignment and maximize the impact of marketing efforts

Requirements:

• Bachelor's Degree (BA/BS)
• Experience: 0-2 years of experience; internship or coursework in asset management, alternatives, or marketing is a plus
• Familiarity with or interest in alternative products and marketing fundamentals
• Excellent written and verbal communication skills
• Strategic thinking with developing commercial awareness and business acumen
• Foundational integrated marketing skills and eagerness to learn
• Ability to work effectively across matrixed organizations
• Strong attention to detail and ability to prioritize competing deadlines