Director Business Marketing, Rise

General Purpose of Job

The Director Business Marketing, Rise serves as the strategic marketing leader for key growth and priority areas within Quad’s businesses, particularly our full-service media agency. Embedded within the commercial organization, this role is responsible for defining how the business competes and wins in the market.

The Director Business Marketing, Rise translates business priorities into clear market strategies and orchestrates cross-functional teams to deliver measurable commercial outcomes.

Key Responsibilities

Business Partnership & Strategy

• Collaborate and partner with business and sales leaders, to ensure growth goals are met 

• Translate business goals into clear marketing strategies and plans 

• Prioritize marketing activities and focus areas, align resources to objectives 

• Define target segments, customer insights, and growth opportunities

• Develop positioning, differentiation, and value propositions aligned to market needs

Focus & Prioritization

• Prioritize marketing efforts based on business impact, growth potential, and strategic importance

• Maintain focus on high-value initiatives and avoid dilution across low-impact activities

• Partner with key stakeholders to align on strategic investment required

• Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence

Go-to-Market Planning

• Shape and own go-to-market strategies for key offerings, initiatives, and priority segments

• Define sales plays, messaging frameworks, and program priorities

• Ensure clarity and consistency in how the business goes to market

Sales Alignment & Enablement

• Partner closely with sales leaders to align on priorities, opportunities, and challenges

• Translate strategy into actionable tools, narratives, and programs that support selling

• Continuously gather field insights to refine messaging and approach

Marketing Orchestration

• Orchestrate cross-functional teams and aligned support resources 

• Provide direction and guidance to Product Marketing Managers where applicable 

• Ensure clear division between strategic leadership and executional support

• Work with Marketing Centers of Excellence (Brand, Content, Creative, Demand/Performance Marketing and Communications) to bring strategies to life

• Brief and guide cross-functional teams to ensure execution aligns to business priorities

• Maintain accountability for outcomes without directly owning execution

Performance & Optimization

• Be accountable for ensuring marketing efforts are driving measurable business impact—not just activity

• Contribute to and influence key commercial metrics including pipeline quality

• Monitor performance and use insights to refine strategy and improve results

Job Requirements

Education: Bachelor’s degree.  Appropriate education and/or experience may be substituted on an equivalent basis.

Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial roles

Knowledge, Skills & Abilities: 

• Strong experience partnering with sales and business leadership

• Proven ability to translate business objectives into marketing strategies

• Experience working across multiple marketing disciplines (brand, content, demand generation)

• Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers

• Strong communication, stakeholder management, and influence skills

• Ability to operate effectively in a matrixed, cross-functional environment

Additional Requirements: This role includes occasional travel, typically once a quarter, based on business needs.

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Employees can be expected to be paid an annualized salary range of $190,000 - $220,000, based on variations in knowledge, skills, experience and market conditions.