Director of Marketing

About the job

South Chicago Packing is a trusted food manufacturing partner dedicated to producing high-quality fats, oils, and shortenings for foodservice, retail, and wholesale customers. We prioritize product quality, food safety, and strong customer relationships, while fostering collaboration, accountability, and innovation to drive long-term value. 

Position Description:

The Director of Marketing is a brand builder, commercial leader, and key member of the South Chicago Packing Leadership Team, responsible for driving profitable growth across all channels and classes of trade.

Reporting directly to the President, this role owns the integrated marketing strategy and execution across the full marketing mix – including brand, portfolio, innovation, media, and activation inclusive of e-commerce channels - ensuring alignment with business objectives and measurable outcomes.

This role serves as a strategic leader within the organization, partnering closely with Sales, Growth & Innovation, Finance, and Supply Chain leadership to align marketing with enterprise priorities and drive cross-functional results.

The Director of Marketing is also responsible for building and leading a high-performing marketing organization, including:

• Manager of Sales Enablement and Marketing Automation
• Associate Manager of eCommerce and Brand Management

Brand & Portfolio Strategy

• Serve as brand steward, ensuring consistent identity, positioning, and messaging across all touchpoints
• Lead category, competitive, and growth strategy; develop and execute unified B2B and B2C marketing plans aligned to business objectives
• Own annual and quarterly integrated marketing plans across media, PR, promotions, and activations (consumer and trade)
• Shape portfolio and segmentation strategy in partnership with Sales and Growth & Innovation
• Lead packaging art design, partnering with external design agencies to manage development and execution of packaging for line extensions and new-to-market innovation launches, ensuring alignment with brand guidelines and timely delivery of final production-ready artwork

Communication & Channel Marketing

• Lead B2B and B2C communication and media strategy across owned, earned, and paid channels
• Develop messaging frameworks for distributor/operator and shopper/consumer audiences
• Direct agency execution across creative, packaging design, PR, digital, and content to drive awareness, demand, and lead generation
• Partner with Sales and Sales Enablement to improve pipeline conversion, lead nurturing, and CRM effectiveness (Salesforce, Account Engagement, Marketing Cloud)
• Oversee channel marketing including retailer, distributor, and foodservice activation, tradeshow, and customer-specific support

eCommerce & Digital Growth

• Lead direct-to-consumer (DTC) and e-commerce channels, including platform revenue, conversion optimization, and digital merchandising
• Oversee execution of brand presence across digital platforms, ensuring alignment with overall brand strategy
• Partner with internal and external teams to drive profitable growth in eCommerce channels

Innovation

• Partner with Growth & Innovation to develop a multi-year innovation pipeline aligned to strategy and financial goals
• Identify white space opportunities through market, customer, and trend analysis across B2C and B2B
• Support business case development and ensure strong go-to-market plans and launch execution for new products

Data, Analytics & Insights

• Lead use of syndicated and internal data to track brand, category, and competitive performance
• Establish a data-driven marketing approach with clear KPIs across awareness, acquisition, conversion, retention, and ROI

• Partner with the Director of Growth & Innovation to build an insights agenda, supported with a network of Research partners 

• Leverage CRM and marketing automation tools to drive segmentation, personalization, and performance

Agency & Budget Management

• Own agency relationships (creative, media, digital, PR, packaging, data, and insights)
• Define scopes of work, project briefs, performance expectations, and accountability measures
• Own marketing budget across B2B and B2C; allocate resources to maximize ROI
• Track effectiveness of spend through regular business and agency reviews, optimizing accordingly

Team Leadership & Development

• Lead, coach, and develop the marketing organization, including: 
  • Manager of Sales Enablement and Marketing Automation
  • Associate Manager of eCommerce and Brand Management
• Establish clear priorities, roles, and performance expectations aligned to company goals
• Build capabilities in digital marketing, CRM, brand management, and commercial execution
• Foster a culture of accountability, collaboration, and continuous improvement

Key Performance Indicators (KPIs)

• Revenue Delivery
  • Deliver annual revenue objectives aligned to the company’s operating plan across B2B and B2C channels
  • Support pipeline development and conversion improvements in partnership with Sales
• eCommerce Performance
  • Improve Return on Advertising Spend (ROAS) across eCommerce platforms
  • Drive growth in key digital metrics including traffic, conversion rate, and average order value
• Campaign Effectiveness
  • Deliver against defined campaign objectives across reach, engagement, lead generation, and conversion
  • Ensure marketing programs are executed on time and tracked against performance targets
• Innovation Launch Performance
  • Achieve revenue and volume targets for new product launches in line with Annual Operating Plan (AOP) and Long-Range Plan (LRP)
  • Ensure effective go-to-market execution, including timing, messaging, and channel activation

Requirements

• Bachelor’s degree and 10+ years of progressive marketing experience, with leadership experience across both B2B and B2C environments
• Experience in Consumer Goods required; food or beverage experience strongly preferred
• Proven success leading teams and building marketing and digital capabilities
• Strong experience in CRM, marketing automation, and eCommerce (Salesforce ecosystem preferred)
• Demonstrated ability to build and execute integrated marketing strategies that drive measurable growth
• Strong agency management and budget ownership experience
• Strong analytical, communication, and stakeholder management skills

Benefits for this role include: Medical, vision, dental, discretionary bonus up to 30% (50% personal performance based & 50% company performance), 401(k) with matching up to a max of 4% and 200 hours PTO in the 1st 12 months.