Manager Product Marketing

We are seeking a role to drive positioning, messaging, and go-to-market strategy for all of small business segment (SBS) products. The successful candidate will be a proven, results-oriented professional who helps our team drives sales of products across Canada, while also owning product marketing responsibilities for specific offerings .

This position is part of the Growth Marketing team, which includes Product Marketing, Business Unit Marketing, Competitive Intelligence, Analyst Relations, Market Insights & Pricing, and Pre-Sale Product Experience. The team’s charter is to

• Invest in the right things
• Launch them effectively
• Measure our progress

We are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you.

We strive for every interaction to be driven by our core values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

The role will serve as a vital support of sales of our offerings in Canada. Reporting into the Director Product Marketing, this person plays a key role in being an expert on our products and communicating it to our audiences. In a competitive market, it is important to position our human capital management (HCM) product capabilities and innovations with clarity, differentiation, and impact. The role will leverage our market insights and competitive intelligence and work closely with product management and the sales organization. Foundational activities include driving go-to-market approaches, crafting compelling product messaging, and measuring adoption and performance of deliverables.

RESPONSIBILITIES:

• Serve as the small business segment (SBS) product marketing lead in Canada, directing the success of product marketing activities
• Manage and execute day-to-day product marketing activities for our small business offerings
• Lead complex projects with clarity and significant impact on the business
• Work with the cross-functional teams to execute programs
• Deliver positioning, differentiated messaging, and related assets that equip the sales team to win new business and expand client relationships
• Create and implement product marketing strategies which elevate ADP Canada’s position in the small business market
• Lead and execute product launches including the overall go to market strategy
• Act as a link between Product Management, Business Unit Marketing, and Corporate Marketing to ensure adequate marketing plans, launch plans, and communications are created and followed for successful go-to-market
• Collaborate on product demo strategies and messaging
• Maintain accurate measurement and performance metrics

QUALIFICATIONS REQUIRED:

• Bachelor’s degree required or equivalent in education and work experience.
• Minimum of 3 years in product marketing and related roles.
• Experience in working with and empowering sales teams.
• Technology product messaging and launch experience with proven results.

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:

• Knowledge and experience in Human Capital Management (HCM)

• Experience working within large, global businesses

PERSONAL TRAITS REQUIRED:

• Ability to solve unique and complex problems with broad impact on the business by applying concepts and innovative thinking
• Highly collaborative team player with the knowledge, intellect, and temperament to work effectively in a fast-paced, energetic, and complex environment
• Communicate ideas, anticipate potential objections, and help to persuade others to adopt a different point of view
• Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present their views in a compelling manner
• Personal initiative, results-oriented, integrity
• Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis
• Experience in building breakthrough product positioning and go-to-market strategies that drive marketing and sales performance