Senior Manager, Franchise Operations

job purpose: 

The Sr Franchise Operations Manager will be a thought partner to the Fairlife sales team in each region, the Coca-Cola retail teams, Bottlers, Customers, and other partners to build and manage sales and commercial functions within the market focused primarily on the DSD products within the Fairlife portfolio. They will act as a key Franchise partner, support customer activity, and participate in multiple functions with our bottling partners in commercial routines and sales execution.  The Sr Franchise Operations Manager will be responsible for developing bottler/ market specific commercial and customer plans, incorporating national and regional priorities as well as bottler-specific metrics and incentives. This position will also participate in CCNA franchise and bottler commercial and sales routines to ensure proper prioritization for fairlife DSD brands that align with fairlife business goals and objectives. 

responsibilities: 

• Lead the Franchise, Commercial, and Customer execution and stewardship for fairlife’s DSD portfolio of brands within the North American Operating Unit (NAOU), and specifically within assigned geography 
• Partner with the fairlife franchise operations, fairlife retail team, Bottlers, and NAOU customer and commercial leaders to develop customer-specific selling stories leveraging leading edge consumer, shopper, and category insights 

• Support Collaborative Business Plans and other strategic meetings by providing analytic and commercial support to the sales teams 

• Assess local nuances, bottler-specific metrics, customer needs, and tailor plans to ensure programming will meet overall business goals, including creative development of regional programming 

• Partner with commercial and regional bottler teams, as well as bottler sales teams, to customize fairlife’s national commercial plan for specific bottler and territory 

• Conduct store visits with bottling partners to support execution 

• Collaborate with internal stakeholders to support the business 

• Efficiently prioritize time across all customers/RTM to ensure the fairlife brands’ category selling stories are flawlessly executed, on time, for each respective customer and buyer 

• Deliver against annual and long-term Key Performance Indicators (KPI’s) including base brand acceleration, successful innovation sell-in and expansion, and achieving revenue and profit growth targets 

• Leverage Nielsen, Numerator, retailer shopper data and proprietary Coca-Cola tools and research to develop best in class insights and selling stories 

• Ensure timely and appropriate communication of confirmed programming to fairlife and NAOU teams to maximize executions 

• Assist Senior Director in annual Sources of Growth (SOG) planning along with the bottler commercial, customer, and revenue growth teams and Coca-Cola franchise leadership 

• Partner with regional Field Operations Managers to develop bottler delivered brand selling materials for priority customers as needed 

• Evaluate current and past programming for effectiveness and ROI to determine future needs and plans 

• Identify opportunities for growth and expansion within assigned territory and accounts 

• Ensure time sensitive deadlines are met within assigned territory 

skills/qualifications required:

• Bachelor’s Degree in related field required 

• 3-5+ years of CPG sales and/or commercial experience required, with a focus on food or beverage products preferred 

• Strong ability to leverage and manipulate data and insights to tell a compelling story and drive business plan objects 

• Strong analytical capabilities utilizing Nielsen, IRI, customer shopper data or similar programs 

• Effective communication, interpersonal, and organizational skills 

• Strong business acumen ability 

• Ability to leverage combination of relationship development and data-driven influencing to achieve business goals 

• Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment 

• Ability to work independently and collaboratively across cross-functional groups, and take programs from concept to completion 

• Demonstrated ability to deliver creative solutions that meet business objectives in response to inevitable market challenges 

• Demonstrated knowledge of building sales presentations 

• A vehicle, valid driver’s license, and proof of insurance. 
   

how fairlife nourishes you: 

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. 

• Comprehensive medical, dental, and vision coverage, effective day one! 

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance) 

• Paid Time Off to recharge and support work-life balance 

• Paid parental leave & adoption assistance (up to $10,000) 

• Parental support & family care benefits, including childcare resources and lactation support 

• 401(k) to support retirement planning with up to 9% in employer match 

• Wellness reimbursement (up to $500 for qualified wellbeing expenses) 

• Employee Assistance Program (EAP) for emotional wellbeing and work-life support 

• Company-paid life insurance and short-term disability 

• Employer HSA funding (for HDHP participants) 

• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month) 

• Learning & development programs to unlock your full potential 

• Rewards & recognition, matching gifts, free product, and Business Resource Groups 

fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day. 

position location: Dallas/Fort Worth, TX 

reports to: Sr. Director, Franchise 

travel requirements: 50-75% 

exempt/nonexempt: Exempt