Vice President, Paid Social

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Paid Social Vice President plays a critical role as a cross-functional leader, providing strategic direction and management to the assigned social teams and the social practice. You will oversee enterprise social strategy and ensures the successful execution of important client accounts while growing client relationships. You will report to the SVP, Paid Social.

This is a hybrid role. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

Strategic Leadership & Expertise:

• Lead the development and execution of social media strategies, testing frameworks, forecasts, and media plans for important accounts.
• Stay ahead of industry trends, providing thought leadership on the digital evolution of consumer behavior within paid social.
• Guide process development and foster team relationships, ensuring collaboration across media, technology, and planning teams.
• Be the chief architect for delivering media strategies that align with client goals.

Team & Resource Management:

• Oversee resource management, including the hiring, onboarding, and development of social team staff.
• Provide guidance and mentorship to the social team, ensuring career development and team cohesion.
• Ensure execution of media deliverables, with a focus on financial compliance and QA.
• Oversee the use of social media analytics and Indicators to ensure the team is meeting performance goals and optimizing campaigns.
• Guide communication between the social team and other departments (creative, data science, strategy) to guide integrated marketing campaigns.
• Follow agency procedures, including submission of timesheets and participation in annual performance reviews.

Client Relationship Management:

• Be the primary contact and strategic partner for senior-level client relationships.
• Maintain client engagement skills, working to strengthen and expand client relationships through innovative media solutions.
• Identify and develop new business opportunities with existing clients and help acquire new clients.

Innovation & Problem Solving:

• Identify potential risks early, proactively problem solve, and create efficiencies in media processes.
• Develop points of view (POVs) and best practices related to technology and media changes, helping clients navigate the evolving social landscape.

Qualifications

Requirements:

• 10+ years of experience in advertising, with a focus on digital and paid social.
• 5+ years of management experience, including mentoring and developing teams.
• Advanced proficiency in social media ad platforms, including Meta, TikTok, LinkedIn, Twitter, and Snapchat.
• Experience with global or large-scale accounts in multiple industries
• Strong presentation skills, with the ability to tailor messaging to diverse audiences.
• Experience managing large projects, and building client relationships.
• Pharmaceutical industry experience is a plus.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines. #LI-EK1