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Dinsmore is seeking a Director of Marketing.  Reporting to the Chief Marketing and Business Development Officer, the Director of Marketing will lead the firm’s overall marketing strategy, brand positioning, regional marketing, marketing operations, marketing technology and digital strategy across all offices and practice groups. This individual will partner closely with firm leadership, practice group leaders, and business development teams to drive visibility, strengthen client relationships, and support revenue growth initiatives.Â
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ResponsibilitiesÂ
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- Develop and execute a comprehensive firmwide marketing strategy aligned with business objectivesÂ
- Partner with firm leadership and practice groups to identify growth opportunities and market positioning strategiesÂ
- Establish and monitor marketing KPIs, reporting on effectiveness and ROIÂ
- Oversee brand management, ensuring consistency across all internal and external communicationsÂ
- Manage website strategy, SEO/SEM initiatives, and digital campaignsÂ
- Oversee marketing technologiesÂ
- Oversee client events, sponsorships, and firm-hosted programs in collaboration with BD teamsÂ
- Build, lead, and mentor a high-performing marketing teamÂ
- Collaborate with business development and client success teamsÂ
- Manage external vendors, agencies, and consultants as neededÂ
- Align marketing initiatives with client development strategiesÂ
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RequirementsÂ
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- Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree preferredÂ
- 10+ years of progressive marketing leadership experience, preferably within a law firm or professional services environment (AmLaw 200 or large regional firm experience preferred)Â
- Proven track record of partnering with BD teams to achieve marketing and business development goals
- Demonstrated success leading firmwide or multi-office marketing strategiesÂ
- Strong understanding of legal marketing, client service models, and partnership environmentsÂ
- Experience managing teams in complex, matrixed organizationsÂ
- Excellent communication, leadership, and stakeholder management skillsÂ
Equal Opportunity Employer
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