Market Engagement Lead

Role: Market Engagement Lead

The Market Engagement Lead creates visibility, engagement, and business opportunities for Kolar Design and KXI by leading marketing operations, event strategy, brand execution, and client engagement initiatives.

This role serves as the operational connector between marketing, business development, leadership, and external partners. Success requires exceptional organization, strong project management, and the ability to execute multiple initiatives while ensuring every interaction reflects the Kolar brand and supports business growth.

Because this is a remote role, the successful candidate must be highly proactive, organized, collaborative, and capable of managing priorities with minimal oversight.

Key Responsibilities

Events & Market Engagement

• Lead planning and execution of conferences, trade shows, workshops, speaking engagements, and client events.
• Develop event strategies aligned with marketing and business development objectives.
• Coordinate logistics including registration, travel, shipping, vendors, booth assets, schedules, and budgets.
• Facilitate event planning meetings and post-event debriefs.
• Ensure timely follow-up and lead handoff after events.
• Measure event performance and recommend continuous improvements.

Marketing Operations & Brand Management

• Coordinate integrated marketing campaigns across digital, email, social, and event channels.
• Manage relationships with agencies, designers, web partners, and external vendors.
• Ensure consistent brand execution across all marketing materials and communications.
• Coordinate development of case studies, thought leadership, presentations, newsletters, and marketing assets.
• Support website content management and ongoing updates.

CRM & Business Operations

• Serve as primary administrator for HubSpot and marketing technology platforms.
• Maintain CRM integrity, dashboards, campaign tracking, and reporting.
• Produce performance reports and marketing analytics.
• Support lead routing, campaign measurement, and sales enablement activities.

Internal & Client Engagement

• Coordinate workshops, client events, and executive engagement initiatives.
• Support leadership preparation for conferences, presentations, and strategic meetings.
• Facilitate communication across marketing and business development initiatives.
• Maintain supplier diversity certifications, memberships, and strategic partnerships.

Core Competencies

Business Competencies

• Marketing operations and campaign management
• Project management and execution
• Event planning and logistics
• CRM administration (HubSpot preferred)
• Vendor and stakeholder management
• Marketing analytics and reporting
• Strong written and verbal communication

Behavioral Competencies

• Demonstrates exceptional ownership and follow-through.
• Anticipates needs before they become urgent.
• Communicates proactively with stakeholders.
• Maintains organization across multiple priorities.
• Builds collaborative relationships across functions.
• Exercises sound judgment and problem-solving skills.
• Pays close attention to detail while maintaining a strategic perspective.
• Adapts quickly to changing priorities and business needs.

Success in a Remote Environment

Successful candidates:

• Communicate consistently and proactively.
• Create visibility into projects, priorities, and timelines.
• Work independently while remaining highly collaborative.
• Manage multiple initiatives with minimal supervision.
• Escalate risks early and propose solutions.
• Build trust through responsiveness, accountability, and reliability.

Qualifications

• 4–6 years of experience in marketing operations, event marketing, campaign management, or a related field.
• Experience managing CRM platforms (HubSpot preferred).
• Experience coordinating agencies, vendors, and cross-functional teams.
• Strong organizational and project management skills.
• Bachelor’s degree or equivalent professional experience.

Success Measures

• Successful execution of conferences, workshops, and client events
• Increased brand visibility and market engagement
• CRM accuracy above 95%
• On-time delivery of campaigns and marketing initiatives
• Effective vendor management and budget stewardship
• Positive stakeholder feedback
• Marketing support that contributes to business development growth

Benefits (Begin on the 1st day of employment):

• Health, Vision, and Dental Insurance
• Short-Term Disability
• Life Insurance
• Eligible for 401(k) Plan and Match (Immediate Vesting)
• Computing Hardware and Software provided
• Free Parking
• Complimentary drinks and snacks