CRM Email Strategist

CRM Email Strategist

Are you a strategic-minded marketer looking for an influential position at one of the most loved brands in the Northeast? Join the marketing team at Raymour & Flanigan, one of the nation's largest furniture and mattress retailers and a certified Great Place to Work!

The CRM & Email Specialist is responsible for the operational excellence of Raymour & Flanigan's CRM marketing programs, ensuring email and lifecycle campaigns are executed accurately, efficiently, and at scale. This role owns the day-to-day operations that enable the CRM channel to perform reliably—from campaign deployment and workflow management to reporting, quality assurance, and cross-functional coordination. Working closely with the Director of Lifecycle & Owned Media and the CRM Strategist, the CRM & Email Specialist transforms strategic plans into flawless execution while continually improving the processes, tools, and workflows that increase team speed, quality, and operational efficiency. This role serves as the operational backbone of the CRM function, enabling the team to deliver exceptional customer experiences and measurable business results.

Key Responsibilities

CRM Operations & Campaign Execution

· Own the operational execution of email and lifecycle marketing campaigns, ensuring every deployment is accurate, timely, and aligned with business priorities.

· Manage campaign setup, audience selection, scheduling, quality assurance, and deployment within the CRM platform while maintaining the highest standards of execution.

· Establish and maintain operational processes that ensure consistent, reliable campaign delivery across all customer communications.

· Identify and proactively resolve operational risks that could impact campaign quality or delivery timelines.

· Partner with technical resources to resolve platform, template, or rendering issues while continuously improving execution standards.

Workflow & Operational Planning

· Own the operational integrity of the CRM communications calendar, ensuring campaign schedules remain accurate, visible, and aligned across marketing teams.

· Coordinate campaign workflows, dependencies, approvals, and milestones to keep projects moving efficiently from planning through deployment.

· Provide clear communication and visibility into campaign schedules, priorities, and operational risks for cross-functional stakeholders.

· Continuously improve planning processes that increase organizational alignment and execution efficiency.

Creative & Cross-Functional Coordination

· Coordinate the operational workflow between CRM, Creative, Content, Merchandising, and other marketing teams to ensure campaigns launch successfully.

· Manage creative requests, asset delivery, and production timelines while proactively identifying and resolving bottlenecks.

· Ensure campaign assets meet channel requirements and quality standards before deployment.

· Build strong working relationships across departments to improve collaboration and execution speed.

Performance Reporting & Operational Insights

· Deliver accurate and timely reporting that enables the CRM team to monitor channel performance and make informed business decisions.

· Maintain reporting tools, dashboards, and historical performance records that support ongoing analysis and planning.

· Monitor operational and campaign performance, proactively surfacing meaningful trends, opportunities, or issues requiring attention.

· Support leadership by preparing performance summaries and reporting materials for business reviews.

Operational Excellence & Continuous Improvement

· Continuously evaluate and improve CRM workflows, documentation, and operational processes to increase efficiency, scalability, and execution quality.

· Leverage AI and automation tools to streamline reporting, quality assurance, campaign production, and other operational activities.

· Identify opportunities to reduce manual effort, eliminate process inefficiencies, and improve the team's overall effectiveness.

· Help establish best practices that enable the CRM function to scale as the business grows.

Vendor & Partner Coordination

· Manage day-to-day operational communication with external partners supporting CRM and direct mail initiatives.

· Coordinate production schedules, deliverables, and campaign requirements to ensure projects remain on track.

· Maintain organized documentation of vendor relationships, production timelines, and operational assets that support efficient campaign execution.

Success in this Role

· Deliver CRM campaigns accurately and consistently on schedule