Position Overview

PNC Marketing is helping shape the future growth of one of the nation’s leading financial institutions. As a strategic growth engine for the business, we bring together data, technology, insights, creativity, and customer understanding to build meaningful experiences and deliver measurable impact. We’re looking for curious problem solvers, collaborative partners, and accountable marketers who are energized by the opportunity to help define what’s next for marketing and customer growth.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering exceptional customer experiences and building an inclusive workplace where every employee can contribute and grow.

As an Associate Strategic Marketing Lead, you will support the execution of marketing strategies and campaigns, gaining hands-on experience while contributing to impactful, customer-focused work.

Potential focus areas may include:

• Brand strategy, creative development, paid media, sponsorships, or campaign planning
• Product, growth, lifecycle, or acquisition marketing
• Regional, multicultural, or segment-based marketing
• Marketing operations, enablement, process, or capability-building
• Marketing technology, personalization, customer insights, or performance optimization

What You’ll Do

• Support the planning and execution of marketing campaigns and initiatives across channels
• Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
• Assist with audience targeting, campaign setup, and performance tracking
• Analyze campaign results and provide insights to help optimize marketing performance
• Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
• Own discrete campaign workstreams, including timelines, inputs, partner coordination, approvals, and performance tracking

What Sets This Role Apart

• Opportunity to build foundational marketing expertise in a dynamic, enterprise environment
• Exposure to end-to-end marketing processes, from strategy through execution
• Ability to contribute to high-visibility initiatives that impact customer experience and growth

Qualifications

• Strong curiosity and willingness to learn and grow within marketing
• Ability to think critically, analyze data, and translate insights into action
• Effective communicator who thrives in a collaborative, team-oriented environment
• Demonstrates ownership and accountability for deliverables, with attention to detail

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Independently implements and manages a broader set of defined market programs/initiatives.
Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $75,000.00 – $150,000.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 07/10/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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Associate Marketing Lead