Social Media Manager

SOCIAL MEDIA MANAGER
Job Title: Social Media Manager
Department: Integrated Media
Reports Directly To: Director, Social Media

Date: 2026

JOB SUMMARY
The Social Media Manager is an experienced and strategic leader responsible for guiding client accounts, mentoring team members, and serving as Adcom’s subject matter expert in their specialty area. As both a leader and practitioner, this teammate elevates client strategies, drives innovation, and strengthens Adcom’s offerings through thought leadership and business growth. This role requires a motivated, organized, and forward-thinking leader with deep social media expertise.

DUTIES AND RESPONSIBILITIES
•    Lead key social media accounts and guide strategy, execution, and performance. Maintain strong client relationships and proactively identify opportunities to deliver value.
•    Act as a resource for troubleshooting, stabilizing, and elevating social media work across accounts.
•    Collaborate with the Director of Social Media and other leaders to shape team vision, processes, and performance standards.
•    Serve as the agency’s subject matter expert in one or more specialty areas such as community building, influencer marketing, strategy and planning, social creative, or emerging platforms and trends.
o    Drive innovation and processes that advance Adcom’s capabilities within the specialty.
o    Provide mentorship to Senior Specialists and other team members, helping them develop skills and confidence in their specialty areas. Lead internal training sessions at least quarterly on specialty.
o    Audit and evaluate current social media work in this area to ensure alignment with best practices. Identify opportunities to expand client partnerships through specialty-driven growth.
•    Represent the Social Media team in new business efforts, RFPs, pitches, and cross-department collaboration.
•    Participate in civic or industry initiatives that expand Adcom’s visibility and thought leadership.

KNOWLEDGE, SKILLS, AND ABILITIES
•    Deep understanding of social media platforms, tools, and strategies. Proven expertise in at least one social media specialty area, with broad working knowledge across others.
•    Comfortable with ads management, goal setting, campaign concepting, content creation, and community building.
•    Strong leadership, mentorship, and coaching abilities.
•    Excellent problem-solving, organizational, and strategic planning skills. Ability to manage multiple priorities while maintaining high-quality work under tight deadlines.
•    Skilled in presenting and communicating complex ideas clearly and confidently to clients and internal teams.
•    Collaborative mindset with the ability to identify opportunities for growth.
•    Comfortable representing the agency externally and contributing to business development.

CREDENTIALS AND EXPERIENCE
•    Bachelor’s degree in communications, marketing, public relations, or related field.
6+ years of professional social media experience (agency experience strongly preferred).
•    Proven leadership and mentorship experience.
•    Extensive experience with the following: Facebook, Instagram, TikTok, YouTube, LinkedIn.
•    Experience representing brands and executing successful campaigns for clients in a range of industries. 

This job description reflects the anticipated duties of the position; however, responsibilities may evolve and change as business dictates.