Overview

We’re looking for a strategic and hands-on Marketing Manager to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)

You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.

About You

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field
7+ years of experience in marketing, brand management, or integrated campaign execution
Strong understanding of digital marketing channels (paid media, SEO, email, social)
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Experience working with cross-functional teams and external vendors
Data-driven mindset with comfort analyzing performance metrics and KPIs
Excellent written and verbal communication skills
Healthcare, multi-location, or B2B/B2C hybrid experience is a plus

Strong skills in the following areas:

Lytho Workflow or similar creative project management experience
Microsoft Teams and Office skills (PowerPoint, Word, Excel)
Team player, positive attitude, self-starter
Ability to think through projects and assess resources
Strong communication skills, both verbal and written
Highly detailed and organized

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund

Additional Full-Time Benefits:

Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care.

Legalese

This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace

Location

Heartland Hospice

Our Company

At Heartland Hospice, part of Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

Learn more about this Employer on their Career Site