Senior Specialist, Creator Marketing (HCo)

Job Description:

The Senior Specialist, Creator Community & Advocacy will lead the continued growth and evolution of Hollister's Style Hub creator ambassador program, transforming passionate customers into creators, affiliates, and brand advocates who drive authentic influence and cultural relevance for the brand. This individual will be responsible for developing community-driven strategies that recruit, engage, and retain creator ambassadors while creating meaningful opportunities for members to participate in campaigns, product launches, experiences, and key brand moments. Style Hub serves as a critical vehicle for building brand affinity, customer acquisition, loyalty, and campus relevance through peer-to-peer advocacy and creator-led storytelling.

Working cross-functionally with Brand Marketing, Social Media, Creative, PR, Affiliate, Paid and Loyalty teams, this role will bring the creator community to life through innovative activations, exclusive experiences, and scalable advocacy programs. The ideal candidate is equal parts community builder, marketing strategist, and creator expert, with a passion for identifying emerging talent, fostering engagement, leveraging data-driven insights, and building best-in-class programs that deepen customer connections and drive measurable business impact.

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

• Own the Hollister style hub program and lead the day-to-day management and long-term evolution of the Hollister Style Hub creator ambassador program.
• Develop strategies to recruit, engage, retain, and activate creator ambassadors across key customer segments and markets.
• Drive membership growth while maintaining a highly engaged and authentic creator community.
• Establish annual and seasonal program roadmaps aligned to brand priorities and key business moments.
• Responsible for creator community & relationship management
• Serve as the primary lead point of contact for Style Hub members, fostering strong relationships and a sense of belonging within the community.
• Create meaningful experiences that strengthen brand affinity and encourage ongoing advocacy.
• Identify and nurture high-potential creators, helping them grow into long-term Hollister ambassadors.
• Develop tiered recognition, rewards, and incentive programs that increase participation, retention, and advocacy.
• Responsible for content & campaign activation by activating Style Hub members in support of key brand campaigns, product launches, and cultural moments.
• Develop briefs, challenges, content opportunities, and creator activations that inspire authentic storytelling.
• Partner with Social Media, Creative, PR, Paid Affiliate, and Brand Marketing teams to ensure Style Hub creators are incorporated into integrated marketing plans.
• Source creator-generated content that can be leveraged across Hollister-owned channels.
• Responsible for developing advocacy, referral & affiliate growth strategy
• Drive creator participation in affiliate and referral programs.
• Identify opportunities to increase creator-driven traffic, engagement, customer acquisition, and revenue contribution.
• Develop strategies that encourage creators to become advocates both online and within their local communities and campuses.
• Partner with affiliate teams to optimize creator storefront participation and commission-based opportunities.
• Lead the planning and execution of creator-focused experiences, events, brand trips, and exclusive access opportunities.
• Integrate Style Hub creators into tentpole activations, campus initiatives, and experiential programs.
• Create opportunities for creators to connect with each other and deepen relationships with the brand.
• Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.  
• Responsible for executing legal contracts with agencies & vendors

Insights & Reporting  

• Establish KPIs to measure program effectiveness, including membership growth, engagement, content creation, referrals, affiliate contribution, and brand advocacy.
• Analyze creator behavior and community performance to identify opportunities for improvement.
• Develop executive-ready reporting and insights that demonstrate business impact.
• Continuously test and optimize engagement strategies, incentives, and program structure.
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of creator community marketing 

What Do You Need To Bring? 

• Bachelor’s degree in Marketing, Advertising or related field or relevant experience  
• 5+ years of experience in creator advocacy marketing, preferably for large lifestyle / fashion brands  
• 3+  years of experience with program development/management, with creator community or ambassador programs preferred  
• Experience managing an external agency vendor/partner preferred  
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities  
• Proven ability to analyze abstract data to build a comprehensive story about product or content performance  
• Very strong project management skills (including timeline development/management, budget)  
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together  
• Strong relationship development/management and written/verbal communication skills  
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)  
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)  
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level) 

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward: 

• Incentive bonus program
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.