Role Summary

The Marketing Communications Lead owns the strategy, execution, and quality of Rhino Tool House's outward-facing marketing — across digital, print, and in-person channels. This role goes beyond running channels: it owns the campaigns, content, and messaging that create real demand in the market.

This role works in close, daily partnership with the Marketing Technology Lead. The division is simple: this position owns what goes to market and why — the Marketing Technology Lead owns the systems that capture, route, and nurture the demand it creates. Neither role works well without the other.

This is a mid-level, hands-on position on a small, fast-moving team supporting a $200 million business. Success requires the judgment to prioritize without heavy direction and the experience to know where to focus first.

Core Responsibilities

1. Campaign Strategy & Execution

Develops and leads marketing campaigns across email, social, web, and events — built specifically to generate qualified interest, not just activity.
Sets channel mix, messaging angle, and strategy for each campaign, informed by what is and isn't generating results.
Partners with Marketing Operations & Demand Lead to track campaign performance and feed lead quality and volume back into planning.

2. Content Development for Demand Generation

Develops content — case studies, literature, website content, social posts — engineered to produce leads, not just presence.
Works with technical and sales teams to translate real capabilities into content that resonates with active buyers.
Maintains a steady publishing cadence so channels stay active and current.

3. Brand & Message Consistency

Owns consistency of voice and position across every outward communication.
Reviews materials before release and corrects inconsistencies or gaps.
Keeps messaging grounded in actual capability, not general claims.

4. Website & Digital Presence

• Maintains and evolves the company website — product pages, landing pages, and resource content — with a focus on what drives inquiries, not just what looks current.

5. Event & Trade Show Leadership

Owns planning and execution of major company events, including industry trade shows, the national sales meeting, and Center of Excellence open house events.
Coordinates logistics, messaging, and materials so the company shows up prepared and consistent.
Leads on-site execution and directs Marketing Support and outside vendors as needed.

6. Partnership with Technology Lead

Works in close, ongoing partnership with the Marketing Technology Lead: this role owns what goes to market and why; Marketing Technology owns CRM discipline, lead routing, and the nurture process that converts that output into pipeline.
Shares accountability for making sure campaign performance data flows back into future planning.

7. Team direction for marketing support person

Helps direct day-to-day work for Marketing Support.
Assigns tasks, reviews output, and ensures work is accurate and on time.
Helps develop Marketing Support's skills over time.

8. Internal Coordination

Works closely with sales, engineering, and operations to stay aligned with current priorities and translate real business activity into external communication.
Partners with the Director of Marketing on execution of company-wide brand initiatives.

Performance Expectations

Campaigns produce a measurable, regular flow of qualified leads
Marketing output is consistent, on time, and aligned with business priorities
Messaging and content reflect real capabilities and resonate with active buyers
Helps to manage outside vendors for marketing materials, premiums and collateral
Internal teams see marketing as friendly, responsive, credible, and reliable
Marketing Support's workload is organized and delegated effectively

What We're Looking For

Bachelor’s degree in marketing, communications, business, or a related field required — equivalent practical experience will be considered
5+ years of marketing experience, with a track record of campaigns that produced measurable lead generation and business impact
Experience in industrial, manufacturing, or technical B2B environments strongly preferred
Experience managing or mentoring junior team members
Strong writing and content development skills
Experience planning and executing trade shows or major company events preferred
Comfortable operating with significant autonomy on a small, fast-moving team

Working Style

This is a hands-on, mid-level role on a lean marketing team. The person in this seat will do a bit of everything and needs the experience to know where to focus first. Success requires strong judgment, the ability to prioritize without direction, and comfort operating in a technical, industrial environment.

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