Lead eCommerce Analyst

Lead eCommerce Analyst.  

Summary 

At Home is seeking a Lead eCommerce Analyst to join our eCommerce team. This role owns analytics across the digital customer journey, turning behavioral, transactional, and marketing data into clear insights that drive revenue, conversion, and customer experience improvements. 

This is a digital analytics and insights role. It is not a BI developer, data engineer, or database administration position. The ideal candidate has strong experience in web analytics, experimentation, and marketing performance analysis, and is comfortable partnering with senior leaders to inform business decisions. 

Key Responsibilities 

• Own analytics and reporting for the eCommerce organization, serving as the primary point of contact for analytics requests 

• Analyze customer behavior, navigation patterns, page performance, and conversion funnels to identify growth and optimization opportunities 

• Develop and maintain dashboards and standardized reporting focused on core KPIs such as traffic, conversion, revenue, and engagement 

• Partner closely with eCommerce senior leadership to identify opportunities to improve revenue, profitability, and customer experience 

• Own site tagging strategy and governance, partnering with Development and QA teams to ensure data accuracy and quality 

• Provide data driven insights to support site optimization initiatives and improve overall conversion performance 

• Play a key role in the A/B testing program, including test design support, performance analysis, and post test readouts 

• Analyze marketing attribution and channel performance, partnering with Marketing teams to evaluate campaign effectiveness and customer acquisition impact 

• Educate stakeholders on web analytics and promote a self service analytics culture across the eCommerce team 

• Collaborate with Merchandising, Marketing, UX, and Finance teams to deliver insights tailored to their business needs 

• Communicate findings and recommendations clearly to both peers and executive leadership 

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Qualifications 

• 3 or more years of experience in web or digital analytics 

• Strong proficiency in Adobe Analytics and site tagging. Experience with Adobe Launch is preferred 

• Experience in eCommerce or retail analytics, with a focus on customer journey, conversion, and marketing performance 

• Ability to communicate complex analytical concepts clearly to non technical audiences 

• Strong problem solving mindset with experience diagnosing and resolving data quality issues 

• Excellent analytical, quantitative, and insight storytelling skills 

• Strong presentation skills