Paid Media Manager

About the role

We are looking for an experienced and results-driven Digital Media Manager to develop and oversee the execution across all of our strategies including social media, design, and cross-channel digital programs.  This is a hands on day-to-day role with a mix of implementing and executing our comprehensive media strategies.  The manager is responsible for planning, optimization, execution, and measurement of all cross-channel digital marketing programs to support product, sales and brand awareness initiatives.  The Digital Media Manager is responsible for the execution of cross-channel digital marketing programs including paid social media, display, Google, and sponsored retailer ecommerce advertising.

·         Digital Media:  manage the marketing and advertising budget, set clear campaign objectives and KPIs, and monitor the performance of our digital marketing initiatives 

·         Content Management: Oversee the implementation of cross-channel content (social media and digital sites such as Meta, TikTok, and e-Commerce), support agency and account partners in implementation.

·         Managing social media: Managing the brand's social media team and building the influencer communities while ensuring brand consistency across platforms 

·         Analyzing performance: Monitoring and analyzing organic and paid key performance indicators (KPIs) like likes, link clicks, CPM, and other metrics 

·         Collaborating with influencers: Oversee influencer campaign project management and timelines, support Social Specialist with partnership negotiations and contract management.

·         Communicating with stakeholders: Communicating with internal stakeholders and agency partners daily, recommending course of action for paid and organic efforts, and ensuring brand consistency across platforms 

·         Project Management: work with agency to ensure comprehensive strategies, key targets, key deliverables, and key executions are met for each campaign and always-on support.

What you'll do

What you can bring to the team is strong organization and proven project management skills with the ability to think strategically but work tactically with a small team in a dynamic environment.  The ability to successfully operate on a wide range of topics and projects simultaneously.  You should be highly organized, have strong attention to detail, and outstanding time management skills.  Great creativity, communication, and presentation skills are a must.

·         Develop and support the implementation of comprehensive Digital Media strategies and campaigns that will drive Naterra growth and disrupt existing category leaders.

·         Support the implementation of a comprehensive and agile social media and influencer strategy that aligns with company objectives and our brand identity.

·         Manage Social Specialist and Content Creator to create dynamic social media and influencer calendar across all social channels that supports GTM key launches and stories.

·          Ensure all influencer engagements, both paid and organic, meet Naterra and brand guidelines

·         Monitor, evaluate, and report on the performance of campaigns to optimize results.

·         Manage media investment budgets and allocate resources to ensure objectives are met.

·         Identify best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals.

·         Collaborate with Marketing to develop and implement successful initiatives. Maintain close and proactive communication with Brand team for cohesive execution of initiatives.

·         Collaborate daily with Associate Director of Digital Marketing to ensure multi-touchpoint executions are prioritized effectively.

·         Develop relationships with third-party vendors to ensure quality of services and consistently keeping Naterra at the forefront of Digital Marketing.

·         Stay abreast of changes in technology and the digital landscape to ensure competitive advantage.

·         Leverage category, competitive, and consumer insights to support a continual test and learn approach to elevate marketing campaigns.

·         Effectively communicates results to a variety of stakeholders on a weekly, monthly, quarterly cadence.

Qualifications

·         Accredited bachelor's degree in business, marketing, advertising, or a related field required

·         At least 5 years of digital marketing experience, including vendor partnership marketing, display, social media, and SEM.  Agency experience is a plus.

·         Experience managing cross-channel marketing planning and execution.

·         Experience managing, collaborating, and communicating in cross-functional internal and inter-agency teams.

·         Willing to roll up sleeves, do foundational work and test new approaches. Able to deftly prioritize.

·         Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.).

·         Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns.

·         Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs.

·         Reporting experience including pivot tables, campaign specific overviews, targeting overviews etc. (Tableau a plus!).

·         Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities.

·         Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions and predictions.

·         Advanced knowledge of Microsoft Word, Excel and Power Point.