Growth Strategy Lead

Role Description

The Growth Strategy Lead is responsible for leading drvn’s revenue growth engine across Marketing, Sales Development, and Sales Executives. This role owns the strategy, structure, and execution required to generate qualified demand, develop pipeline, convert opportunities, and drive predictable new business growth.

The Growth Strategy Lead will report directly to the CEO and will be responsible for aligning marketing activity, sales development efforts, and sales execution into one coordinated commercial strategy. This person must be both strategic and hands-on, with the ability to build systems, manage teams, improve accountability, and create measurable revenue outcomes.

Key Responsibilities 

• Develop and lead drvn’s overall revenue growth strategy.
• Align Marketing, Sales Development, and Sales Executives around clear growth goals.
• Define target markets, verticals, campaigns, and account priorities.
• Build and manage a disciplined sales pipeline process.
• Oversee lead generation, outbound prospecting, campaign execution, and opportunity conversion.
• Establish clear definitions for MQLs, SQLs, opportunities, and closed-won revenue.
• Manage Sales Executive performance, pipeline reviews, forecasting, and accountability.
• Ensure marketing campaigns are tied to qualified demand and revenue outcomes.
• Improve CRM discipline, sales reporting, and revenue visibility.
• Partner with the CEO on strategic deals, pricing strategy, partnerships, and market expansion.
• Build repeatable playbooks for sales development, campaign execution, and opportunity management.
• Identify gaps in the commercial organization and recommend hiring, restructuring, or process improvements.

Success Metrics

• Success in this role will be measured by:
• New revenue growth.
• New gross profit generated.
• Qualified pipeline created.
• Sales team quota attainment.
• Marketing-sourced opportunities.
• Lead-to-opportunity conversion.
• Opportunity-to-close conversion.
• Forecast accuracy.
• CRM hygiene and reporting discipline.
• Sales cycle improvement.
• Campaign performance and ROI.

Ideal Candidate

The ideal candidate has experience leading a growth, revenue, sales, or commercial function in a B2B environment, preferably within the travel, hospitality, meetings and events, corporate travel, transportation, or travel technology space.

This person understands how to connect marketing strategy with sales execution and can build a disciplined revenue system from lead generation through close. They should have experience developing target markets, building pipelines, managing sales teams, improving conversion rates, and aligning marketing activity with measurable revenue outcomes.

Experience in the travel industry is highly valuable for this role, especially if the candidate understands corporate travel buyers, event planners, travel management companies, hospitality partners, destination management companies, or enterprise clients that require high-touch service, logistics coordination, and reliable execution.

The ideal candidate should be comfortable selling both technology-enabled solutions and high-touch managed services, positioning drvn as a strategic partner for enterprise mobility, events, and VIP travel programs.