Vice President, Sales

JOB SUMMARY
This position is responsible for the overall direction of sales and marketing. Develop a strategy for establishing sales targets that align with overall company goals and objectives. Manage direct sales team and intercompany (OpCo-facing) sales team to meet sales and profit plans of the Greco. Coach, guide, counsel sales team members to meet their individual sales and profit plans.

RESPONSIBILITIES

• Identify geographic territory for the street sales force, operating company (OpCo) assignments for business development team members, and/or large multiunit customers for director/manager of program sales
• Establish sales personnel hiring profiles.
• Recruit and oversee the training of new salespeople.
• Oversee and set sales targets for sales territories to maximize sales revenues and support overall business needs.
• Form and manage effective programs to compensate, coach, appraise and train sales personnel.
• Create an overall sales strategy for the company.
• Interact with the sales team and visiting customers
• Manage and coordinate communication activities between outside sales, inside sales and customers.
• Coordinate sales promotions with Greco merchandisers and sales to effectively manage inventory.
• Collaborate with OpCo sales and merchandising teams to develop promotions and appropriate product mix
• Monitor direct reports’ congestion management progress (CMP) via sales analysis and performance reports.
• Identify and react to shortfalls concerning sales, gross profit and margin management.
• Coach, guide, council company goals.
• Oversee business development and management of multi-unit contracts.
• Direct and control of credits and returns and accounts receivables.

QUALIFICATIONS
Education

• Bachelor's degree in business, marketing or related studies.
• 2- 4-year degree in business or culinary preferred.

Experience

• 7 years with extensive experience in sales, merchandising, management including at least 5 years leading others.

Professional Skills

• Analytical thinker and results-driven.
• Excellent communication, and leadership skills.
• Problem resolution expertise.

DECISION-MAKING AUTHORITY
Most important decisions made fully independently:

• Customer contracts and pricing deviations.
• Managing daily aspects of the sales team, authorizing credits/returns, working with transportation with delivery issues to diffuse unhappy customers.
• How to motivate and generate excitement with the sales team.

Most important decisions made with review and approval of other individuals or supervisors (include the reviews/approvals required):

• Overall sales strategy, with guidance from the president.
• New hires.
• Sales goals, reviews, recruiting, write-ups and terminations.

ORGANIZATIONAL REPORTING
Supervisor Title

• President

Position Reporting to this Role

• Sales manager(s)
• Director of business development
• Director/manager, program sales
• Customer service manager or function