Healthcare Demand Generation Manager | Drive Growth in Healthcare Marketing
The Staff Pad is seeking a Healthcare Demand Generation Manager to generate qualified sales opportunities for our healthcare subscription services.
In this role, you'll develop and execute multi-channel demand generation campaigns, create high-converting content and landing pages, and partner closely with sales to drive pipeline growth.
Success in this role is measured by qualified executive meetings, marketing-generated pipeline, and subscription revenue.
What You'll Do
Demand Generation
- Develop and execute demand generation campaigns across LinkedIn, Google Ads, email, SEO, and webinars
- Build landing pages and conversion funnels that generate qualified leads
- Create executive-focused content including guides, case studies, webinars, and email campaigns
- Use AI and automation tools to improve campaign performance and personalization
- Continuously test and optimize campaigns, messaging, and conversion rates
Sales Enablement
- Create presentations, one-pagers, ROI calculators, proposals, and sales collateral
- Produce promotional and customer testimonial videos
- Partner with sales to improve messaging, lead quality, and campaign effectiveness
What We're Looking For
Qualifications
- 2ā5 years of B2B demand generation or growth marketing experience
- Healthcare, healthcare staffing, SaaS, workforce solutions, or consulting experience preferred
- Experience with LinkedIn Ads, Google Ads, email marketing, SEO, and landing page optimization
- Proficiency with CRM and marketing automation platforms (Zoho, HubSpot, or similar)
- Strong copywriting, analytical, and project management skills
- Experience using AI tools and marketing automation platforms is highly preferred
Success in This Role
You'll make a measurable impact by driving:
- Qualified executive meetings
- Marketing Qualified Leads (MQLs)
- Marketing-generated pipeline
- Cost per qualified lead
- Marketing contribution to subscription revenue
Join Our Team
If you're passionate about demand generation, enjoy building data-driven marketing campaigns, and want to help accelerate growth in healthcare, we'd love to hear from you. Join The Staff Pad and play a key role in expanding innovative healthcare subscription services.
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