As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This is a rare opportunity to explore a career in sales operations at WTW.

As a Lead Generation Associate, you will play a crucial role in bridging H&B North America’s Sales Operations with individual Market/Regional Sales leaders. Responsibilities include:

Identify, Qualify and Develop Leads:

Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.
Serve as a strategic partner to local market leaders to support new growth initiatives and align outreach with regional business goals.
Conduct discovery calls with cold prospects to assess potential fit and disqualify leads when appropriate, ensuring sellers receive quality leads.
Develop and execute drip campaigns to nurture cold prospects.

Inbound Lead Strategy and Optimization:

Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.

CRM Management and Optimization:

Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.

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