Paid Social Specialist

We Go Beyond:

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

What You'll Do

Campaign Execution

• Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms (Reddit, Pinterest, Snapchat, etc.)
• Own audience targeting, budget allocation, creative trafficking, and account structure to drive efficient growth
• Monitor performance daily and weekly, making optimizations in real time

Testing & Creative Optimization

• Run structured tests across creative variations, audiences, placements, and bidding strategies
• Analyze CTR, CVR, and CAC trends to identify optimization opportunities at both the channel and regional level
• Partner with Creative, providing data-backed feedback on messaging, formats, and content iterations

Technical & Platform Operations

• Maintain accurate tracking: pixel implementation, CAPI integrations, event configuration, and product catalog hygiene
• Keep account structure clean and campaign documentation up to date
• Manage audience uploads, exclusions, and segmentation

Performance Reporting

• Track and report on CAC, CVR, engagement, and spend pacing
• Turn performance data into clear, actionable insights for media and regional stakeholders — weekly, monthly, and quarterly
• Work with analytics and channel leads to connect platform results to business outcomes using advanced measurement (Brand Lift Studies, MMM, Incrementality)

Cross-Functional Collaboration

• Partner with the paid social lead, paid media generalists, and regional marketing stakeholders on cohesive cross-channel strategy
• Collaborate with agency partners to maintain high execution quality and optimization rigor

What You Bring

• 2-3+ years managing paid social campaigns hands-on (Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus)
• Solid grasp of campaign structure, audience targeting, creative testing, and optimization
• Experience running performance-driven paid social for omnichannel consumer brands
• Comfort turning data into optimization decisions
• Detail-oriented, organized, and used to working in-platform daily
• Strong collaborator who thrives in a fast-paced environment

Education

• Bachelor’s degree in marketing or related field required.

Physical Requirements

• Must be able to sit and/or stand for long periods of time.

Who We Are:

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:  

• 401k (6% match)

• Flexible Schedules

• Tuition Reimbursement, Leadership Development Program, & Mentorship Program

• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

• And More…

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates.  This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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