Marketing & Media Specialist

JOB SUMMARY: 

We are looking for a creative Marketing & Media Specialist who is an awesome storyteller and has a background in managing a corporate presence in marketing, social media, and print campaigns. As our in-house content creator, you are responsible for taking conceptual direction and then crafting ideas and experiences that engage our audiences at every turn. 

JOB DESCRIPTION:  

Key Responsibilities 

• Spearheading a tailored social media strategy that tells the Stevens Transport story, maximizes brand exposure, and engages existing employees as well as our online community 

• Scheduling marketing calendar posts across multiple channels (LinkedIn, Twitter, Facebook, Instagram, Vimeo, YouTube, etc.) 

• Creating social media campaigns with calls-to-action that support recruiting efforts and help generate leads  

• Writing original but relevant social copy for press releases and corporate newsletter 

• Monitoring industry trends and competitor activity 

• Overseeing entire portfolio of creative assets (master templates, print, web, email, advertising, PowerPoints, photography, videos, etc.) to support marketing and business objectives 

• Responding quickly to proof modifications and new project requests 

• Analyzing social media metrics and growth of outreach/campaigns on a weekly basis 

QUALIFICATIONS: 

Minimum Qualifications 

• Bachelor's degree and experience leading social media accounts on behalf of a business 

• Strong, compelling writing is a requirement 

• Well-versed on all relevant and emerging social media platforms 

• Experience developing high impact social media marketing 

• Experience with services such as MailChimp, Hootsuite, Creator Studio, etc. 

• Ability to analyze project requirements and provide accurate turnaround timelines 

• Must be able to fulfill a high volume of daily requests while also developing long-term projects 

Preferred Qualifications 

• An energetic, flexible, and approachable work style; works well under pressure and is capable of remaining calm and focused despite rapidly changing priorities/competing deadlines 

• An understanding of how to draw insights from social media measurements 

• Experience with Adobe Creative Suite (Photoshop, Illustrator, Premier) 

• Former Agency Experience a plus 

• 5 years Marketing Management experience 

• Budgeting 

SKILLS AND ABILITIES: 

• Marketing Campaigns 

• Branding 

• Social Media 

• Video Media 

• Print Media 

• Media Planning 

• Project Management – Planning, Tools & Methodology 

• Budgeting – Project, Resource & Divisional 

• CRM – Hubspot, Mailchimp, Salesforce 

• SEO 

• Analytics & Insights –Google, LinkedIn, General Marketing Data 

• LinkedIn Marketing 

• Content Writing 

• Communication – Written & Verbal  

WORK EXPERIENCE:

• 5 Years in Corporate Marketing