Director of Communications & PR

The Director of Communications and PR is responsible for overseeing and executing all internal and external communication strategies for Vibe Restaurants. This role ensures brand consistency, effective messaging, and strong public relations efforts to enhance the company's reputation and engagement. The Director will lead the development and implementation of communications plans, manage crisis communications, and oversee media relations to support business objectives.  In addition to these responsibilities this role will lead and support company events.

ESSENTIAL JOB FUNCTIONS:

1. Internal Communications

• Develop and execute an internal communication strategy that fosters a culture of transparency and engagement.
• Ensure effective dissemination of key company messages, updates, and initiatives across multiple platforms.
• Partner with leadership to craft executive messaging and support internal events.
• Manage internal newsletters, announcements, and employee engagement initiatives.

2. External Communications & PR

• Lead external communication efforts, including media relations, press releases, and thought leadership opportunities.
• Build and maintain relationships with journalists, influencers, and key industry stakeholders.
• Develop and oversee PR campaigns to enhance brand visibility and reputation.
• Manage crisis communications and reputation management strategies.
• Ensure consistent brand voice and messaging across all public channels.

3. Digital & Social Media Communications

• Support the content strategy for Vibe Restaurants’ social media and digital platforms.
• Ensure alignment of messaging across all digital channels, including websites and social media.
• Monitor public sentiment and industry trends to optimize communication efforts.
• Partner with marketing to develop content that resonates with target audiences.

4. Stakeholder & Community Engagement

• Serve as a company spokesperson when necessary and train key team members on media engagement.
• Develop communication strategies for partnerships, sponsorships, and community initiatives.
• Collaborate with franchise partners and internal teams to align messaging and public relations efforts.

ACCOUNTABILITIES:

• Keeps the Vice President of Learning & Development and executive leadership informed of communication opportunities, challenges, and successes.
• Ensures all communications align with brand values, mission, and company objectives.
• Creates a positive, productive work environment that supports team success.
• Manages budgets and resources effectively to maximize communication and PR impact.

RESPONSIBILITIES:

• Leads all aspects of communication in compliance with company policies and industry standards.
• Oversees content creation, ensuring high-quality, impactful messaging.
• Advises executive leadership on communication strategies and best practices.
• Tracks and reports on communication effectiveness and media coverage.
• Supports crisis communication efforts and provides rapid response as needed.

QUALIFICATIONS/REQUIREMENTS:

Education & Experience:

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• 5+ years of experience in corporate communications, PR, or a related role.
• Experience in the restaurant, hospitality, or franchise industry is a plus.

Skills & Abilities:

• Exceptional written and verbal communication skills.
• Strong media relations and public speaking abilities.
• Ability to develop and execute strategic communication plans.
• Experience managing crisis communications and reputation management.
• Proficiency in digital communication tools and platforms.
• Strong leadership and team management skills.

PHYSICAL DEMANDS:

• Ability to work in a fast-paced environment.
• Regularly required to sit, stand, and use office equipment.
• Occasionally required to travel for events and company initiatives.

WORK ENVIRONMENT:

• Hybrid work environment with a mix of office and remote work.
• May require evening or weekend availability for media engagements or crisis response.
• Fast-paced, deadline-driven work culture.

DISCLAIMER:

The job description is designed to outline the essential functions, responsibilities, and qualifications of the role. It is not an exhaustive list of duties and may evolve based on business needs.