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Own all aspects of strategic relationships with a specific group of 300-500 VIP players for whom they direct account development, relationship building and service while on property. Purpose in this role will be to develop a lasting, growth-oriented relationship with each customer through a combination of in-person and on the phone sales activities. This position is responsible for identifying and intercepting and hosting Asian VIP players on the floor, off property and via referrals to grow the Asian Marketing database with a strong focus on players that specifically play Asian Casino Games & Slots.
HOW YOU WILL CREATE THE EXTRAORDINARY
Establish and endorse the business objectives, ethics and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision and Values
Work with guest contact departments within resort to develop and implement strategies and programs to cultivate the Asian market for new and existing high limit Asian casino players
Develop and coordinate programs to attract high-limit Asian players and host such guests to ensure guest satisfaction and repeat visits
Host high limit international and domestic Asian (as well as non-Asian) guests and accommodates their needs within program guidelines to ensure guest satisfaction and encourage return visits
Maintain personal, direct mail and phone contact with Asian VIPs to build loyalty, increase worth and frequency, as well as fill events
Responsible for generating casino revenue through development of VIP accounts while maximizing existing revenue streams utilizing our active databases and implementing creative marketing programs
Build loyalty among valued VIP customers by developing relationships effectively utilizing marketing and upscale sales techniques
Maintain relationships with VIP guests through personal contact by phone and in person with the ultimate goal of maximizing gaming revenue goals as set by the management team
Work to utilize transportation resources
Significant amount of time customer facing; participating in special events and social functions
Anticipate, respond to and consistently meet or exceed the needs of guests including, but not limited to, transportation and accommodation arrangements
Coordination as needed with team to lead to successful delivery of pre-trip itinerary, leveraging partnerships throughout the property (Gaming, Hotel, Food & Beverage, etc.) to maximize smooth, high end service delivery
Establish, coordinate, and lead both on and off-property VIP events
Handle difficult guests and situations in a calm, professional and prudent manner
Empowered with comping authority
Comply with all applicable rules, regulations, laws and policies, and conducts themselves with highest levels of integrity and honesty
Respond to and consistently meets the needs of internal clients
Support and cultivate new ideas and methods to deliver business solutions
Identify ways to increase efficiencies or improve product or service
Communicate programs/services to necessary people, seeks their support and keeps them informed of changes that may impact the business
Keep track of existing products/services and/or progress on new initiatives
Stay up to date with the latest developments in the industry, current market trends and all on-property and competitor events
Develop skills to handle increasingly complex matters
Comply with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals and business strategy
Give consistent, timely and accurate information and finds answer when unsure
Adhere to regulatory, departmental and company policies/procedures in an ethical manner
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